Senior Business Analyst

Job Description

Providing tools and support to PLT, TT, NSM and RMs by analyzing sales data periodically at Region and Area level, article sale movement, tracking weekly KPIs and monitoring implementation of initiatives and price promos to manage the sale effectively. Gaining sale growth through close and timely information to sale team on customers achievement and balances. Improving the efficiency of the team by empowering them with more information analyzed and structured in the desired way customised to the need of the time. Support management in preparaing business presentations when it is requested (coordinating with all departments). Interface with Market planning to define article, channel and pricing forecast.

Qualifications

Technical & Analytical Skills

Strong proficiency in data analysis and data visualization , with hands-on experience in Power BI dashboard design and maintenance

Solid understanding of data tracking methodologies , including funnel tracking, user behavior analysis, and KPI performance tracking

Ability to clean, transform, and model large datasets for actionable insights

Familiar with SQL for data querying and manipulation

Tools & Platforms

Proficient in Power BI (DAX, data modeling, custom visuals)

Experience with CRM systems such as Salesforce , including data structuring, dashboarding, and pipeline management

Familiar with Salesforce reporting tools , object management, and data integration methods

Excel (pivot tables, advanced formulas), basic Python or R (is a plus)

Business & Communication Skills

Strong business acumen with the ability to translate data insights into strategic recommendations

Capable of working closely with sales, marketing, and operations teams to understand reporting needs

Good project management and stakeholder communication abilities

Able to document and explain analytical processes and findings clearly to non-technical stakeholders

Preferred Experience

2–4 years in data analytics, business intelligence, or CRM / data system management

Experience in retail , automotive , or consumer product industries is a plus

Familiar with data governance and data quality best practices

Additional Information

• At Continental, we let your ideas shape the future to make a meaningful difference in

the world, and to themselves.

across our vast organization.

generous leave, medical care and a highly competitively staff benefits package.

their greatest potential.