Overview
We are a forward-thinking snack brand from Singapore committed to delivering high-quality, delicious products to consumers. As we embark on our journey to become an internationally recognised name, we are seeking a dynamic and experienced Senior Executive Brand & Creative to assist in the expansion of our brand world and elevate our market presence globally.
Job Purpose
As the Senior Executive Brand & Creative, you will assist in shaping, building, and amplifying the brand identity of a forward-thinking, bold snack startup. This role requires a visionary who thrives on crafting compelling narratives, driving innovative campaigns, and building deep connections with audiences worldwide.
What Success Looks Like
- A brand that stands out as bold, innovative, and deeply resonant with global consumers.
- Campaigns that not only capture attention but also foster lasting emotional connections with audiences.
- A thriving brand community that advocates passionately for the brand and its products.
Key Responsibilities
Brand Development & StrategyDefine and evolve the brand’s DNA, ensuring alignment with bold, forward-thinking principles and international market expectations.
Craft and curate brand narratives that resonate with diverse global audiences.Partner with founders and leadership to translate the company’s vision into impactful brand and creative strategies.Collaborate with cross-functional teams—product, sales, and operations—to ensure cohesive storytelling across all touchpoints.Strategic PlanningDevelop and execute dynamic brand strategies that balance short-term growth with long-term equity building.
Identify and pursue opportunities for brand expansion and diversification.Drive market and consumer research to uncover insights, shaping strategies that resonate with target audiences and identifying new opportunities for brand expansion.Collaborate with the Commercial / Sales Manager to support brand and marketing strategies across all sales channels, ensuring seamless execution and alignment with brand objectives.Global Brand MarketingManage and oversee global brand marketing efforts, ensuring consistent brand messaging across all regions (currently 3-5 core markets and growing).
Ensure all marketing campaigns and activities are aligned with the brand’s equity and strategic objectives.Handle day-to-day management of media channels and consumer-facing brand communications.Oversee the planning, execution, and analysis of marketing initiatives, leveraging market trends, competitor analysis, and consumer behaviour data.Product LaunchesDevelop and execute comprehensive launch strategies for new product developments (NPD), ensuring successful awareness and adoption.
Coordinate cross-functional teams to manage the entire lifecycle of product launches from ideation to post-launch analysis.Conduct regular reviews of the product portfolio to assess performance and identify actions such as discontinuing underperforming products, eliminating overlaps, repositioning, re-launching, or adjusting pricing strategies.Community Building & PartnershipsGrow the brand community through strategic outreach and partnerships with other brands, key opinion leaders (KOLs), and relevant stakeholders.
Foster strong relationships to enhance brand visibility and credibility.Content Creation & Digital PresenceLead the creation of captivating, thumb-stopping content across all digital platforms, particularly social media.
Stay ahead of digital trends and innovations to ensure the brand remains relevant, fresh, and inspiring.Drive the development of multimedia assets, including videos, graphics, and interactive content, to engage and grow the brand’s digital audience.Stay abreast of the latest trends and technologies in social media and digital content creation.Manage the brand’s voice and aesthetic across platforms, ensuring consistency and engagement.Provide leadership and mentorship to the brand team, fostering a culture of continuous learning and professional growth.Enhance the marketing capabilities of team members through training and development initiatives.Promote a collaborative environment where ideas thrive, and the brand\'s vision is realised through collective effort.Qualifications
Education :
Bachelor’s degree in Branding, Marketing, Design or a related field.Experience :
Minimum of 10 years of experience in brand management, preferably within the FMCG, consumer goods or snack industry.Proven track record of successfully managing and growing brands in international markets.Experienced in leading and managing teams and working on projects across departments.Strong strategic thinking and planning abilities.Creative mindset with a keen eye for design and branding.Exceptional communication, collaboration and project management capabilities.Proficiency in digital marketing, social media, and content creation.Strong command of spoken and written English.What We Offer
Attractive salary and benefits package of RM depending on your experience.
Opportunity to lead and shape the future of a dynamic and growing brand.
Career advancement and professional development opportunities.
Collaborative and creative work culture that encourages innovation and new ideas.
Play a pivotal role in expanding our presence on an international stage.
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