Growth Marketing Manager- Vietnam

Overview

Binance Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Responsibilities

Responsible for growth indicators, especially proficient in designing user growth activities. Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages. Build a data analysis framework, monitor and analyze user growth data, evaluate the effect of strategies, and drive business growth through data. Focus on refined channel operation, build channel / user layered incentive system and lifecycle management mechanism, design differentiated operation strategy, and drive platform user growth. Build, manage and optimize paid social campaigns across TikTok, Meta (Facebook & Instagram), Twitter, and others. Analyze campaign performance data and generate actionable insights to improve ROI and scale campaigns effectively. Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns. Coordinate online / offline lead generation and customer-acquisition activities such as events, business partnerships, networking, promotions. Help gather and analyze competitor insights, trends, and data. Spot trends and apply ideas to crypto / blockchain. Requirements

Bilingual English / Vietnamese is required to coordinate with overseas partners and stakeholders. Bachelor’s degree in Marketing, Business, or related field preferred. 3+ years of working experience with integrated marketing campaigns. Strong understanding of branding, performance marketing and analytics. Proven track record of driving successful paid social campaigns with measurable ROI. Experience working in agency or in-house digital marketing teams preferred. Excellent communication and interpersonal skills to train and collaborate with team members. Self-starter with ability to manage multiple campaigns and priorities in a fast-paced environment. Experience with graphic editor software such as Figma or Photoshop. Familiar with Microsoft Excel, Google Sheets, and data visualization tools e.g. Tableau, Google Analytics, campaign management platforms, ad tech tools. User-focused and product-driven mindset. Familiar with blockchain technology or the fintech sector is a plus. Strong attention to KPIs and deadlines. Why Binance

Shape the future with the world’s leading blockchain ecosystem Collaborate with world-class talent in a user-centric global organization with a flat structure Tackle unique, fast-paced projects with autonomy in an innovative environment Thrive in a results-driven workplace with opportunities for career growth and continuous learning Competitive salary and company benefits Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice. Seniority level

Mid-Senior level Employment type

Full-time Job function

Marketing Industries

Technology, Information and Internet Referrals increase your chances of interviewing at Binance by 2x

#J-18808-Ljbffr