Senior StrategistBLWN Sdn Bhd • Petaling Jaya, Selangor, Malaysia
Senior Strategist
BLWN Sdn Bhd • Petaling Jaya, Selangor, Malaysia
29 days ago
Job descriptionDevelop and refine brand strategies, including brand positioning, messaging frameworks, and tone of voice. Conduct brand audits, market research, and consumer insights analysis to identify opportunities. Create brand playbooks and guidelines for consistent execution across touchpoints. Develop comprehensive go-to-market (GTM) plans, outlining marketing channels, campaign roadmaps, and execution strategies. Collaborate with media, creative, and digital teams to ensure GTM strategies are actionable and effective. Provide strategic direction on content, messaging, and distribution tactics. Write and edit strategic content for various marketing materials, including pitch decks, websites, social media, digital ads, case studies, and other brand collaterals. Ensure all content aligns with brand strategy and target audience insights. Develop messaging frameworks for multi-channel campaigns. Lead the development of video marketing strategies, ensuring alignment with brand goals and storytelling principles. Create video storyboards, scripting outlines, and production briefs for content such as brand videos, social media campaigns, and corporate films. Work closely with video producers, directors, and creative teams to oversee production, ensuring high-quality output. Manage timelines, budgets, and deliverables for video projects, ensuring seamless execution from concept to final delivery. Partner with account leads to align strategies with client goals and expectations. Present insights, strategies, and proposals to clients with clarity and confidence. Stay up to date with industry trends, consumer behaviors, and emerging marketing strategies. Work with dynamic brands across diverse industries. Be part of a creative and strategy-driven team. Opportunity to shape brand narratives and drive meaningful impact. A collaborative and innovative agency culture.
We’re looking for a Senior Strategist who can drive impactful marketing strategies from concept to execution. In this role, you’ll be responsible for shaping brand narratives, developing go-to-market strategies, and crafting compelling creative proposals for client pitches. You’ll collaborate with creative, digital, and account teams to develop holistic marketing plans that drive results.
Key Responsibilities
Pitch & Proposal Development :
- Lead the strategy development for new business pitches, crafting compelling proposals that align with client objectives.
- Conduct market and competitor analysis to inform pitch strategies.
- Work closely with creative, digital, and account teams to develop strategic storytelling and presentation materials.
Brand Strategy & Positioning :
Go-to-Market Strategy :
Content & Marketing Collateral :
Video Strategy, Storyboarding & Production :
Stakeholder & Client Collaboration :
Why Join Us?
(Apply now at #J-18808-Ljbffr
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Senior Senior • Petaling Jaya, Selangor, Malaysia
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