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Project Manager

Project Manager

Etiqa Insurance and TakafulKuala Lumpur, Kuala Lumpur, Malaysia
7 hours ago
Job description

Program Manager – Marketing & Digital Marketing at Etiqa Insurance and Takaful.

Employment type : Contract, 12‑month renewable.

Requirements

  • Bachelor’s degree in Marketing, Digital Media, Business, or related field.
  • 3–5 years of experience in digital marketing or advertising, preferably in a digital or tech‑driven environment.
  • Strong knowledge of SEO, SEM, social media, analytics, and digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
  • Ability to analyze data to optimize campaigns and drive results.
  • Creative thinker with strong analytical, communication, and stakeholder management skills.
  • Experience with A / B testing and digital campaign optimization.

Responsibilities

  • Lead strategy, development, and execution of marketing and digital initiatives (OCR, Buy Button, API integration, SEO, SEM, social media, and digital campaigns).
  • Develop engaging content marketing strategies across online platforms.
  • Identify trends and insights to optimize spend and campaign performance.
  • Plan, execute, and measure experiments, A / B tests, and conversion optimization activities.
  • Report performance of digital campaigns against ROI and KPIs.
  • Collaborate with internal teams, media partners, and creative agencies on growth strategies.
  • Stay updated on digital marketing trends and technologies to enhance brand visibility.

    • Seniority level

  • Mid‑Senior level

    • Employment type

  • Contract

    • Job function

  • Marketing and Strategy / Planning

    • Industries

  • Insurance

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