Asst. Manager / Manager, Sales & Marketing

Responsibilities

• Lead the formulation, preparation, and implementation of the company’s overall marketing plan, ensuring alignment with corporate objectives, policies, and long-term growth strategies.
• Provide strategic direction and establish effective control mechanisms to monitor the execution of marketing initiatives, campaigns, and programs.
• Oversee the development and quality assurance of all marketing collaterals and manage the execution of campaigns across all channels, from conventional to digital platforms.
• Drive comprehensive market studies covering demand, pricing trends, buyer demographics, and competitor analysis to identify opportunities and threats, enabling the introduction of innovative products and effective marketing programs.
• Set sales and marketing targets in line with corporate goals, supported by data-driven market insights on pricing, demographics, and product positioning.
• Collaborate with the Corporate Communications department and provide leadership in the planning and execution of joint campaigns and brand-building activities.
• Regularly monitor and analyse the performance of all digital marketing campaigns, ensuring continuous improvement and measurable ROI.
• Innovate and implement customer engagement initiatives to enhance the company’s brand presence and strengthen customer loyalty.
• Lead, manage, and motivate the Sales & Marketing team to achieve or exceed annual sales targets and ensure alignment with the company’s business objectives.
• Oversee sales operations and ensure effective coordination with Sales Administration and other departments for seamless execution of SPAs and related processes.
• Provide leadership in the planning and implementation of sales strategies, pricing policies, discount schemes, and promotional campaigns to drive revenue growth.
• Monitor, track, and manage daily sales activities through the company’s online sales platform and ensure data accuracy.
• Review, analyse, and consolidate sales reports for management, providing insights and recommendations during weekly and monthly update meetings.
• Ensure timely and accurate preparation of sales performance reports, budget reports, and sales forecasts to support strategic decision-making.
• Build and maintain strong relationships with banks to facilitate end-financing applications and ensure smooth buyer financing processes.
• Ensure team fluency and compliance in the use of authority platforms (e.g., HIMS & KPKT) and other regulatory requirements.
• Actively mentor, coach, and develop team members to strengthen capability, performance, and alignment with company culture and values.

Qualifications

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