Overview
We are seeking a proactive and creative Digital Marketing Executive to join our team in the dynamic F&B industry. This full-time position is ideal for someone with a strong background in digital marketing who thrives on leading brand strategy, managing campaigns and supporting our brand presence across multiple platforms. Proficiency in Mandarin / Chinese is essential for preparing Chinese-language marketing content.
Responsibilities
- Marketing Campaign Coordination
Plan, execute and monitor digital and offline marketing campaigns to support brand and sales objectives
Coordinate with internal teams and external partners to ensure timely campaign rolloutTrack campaign performance and suggest improvementsDigital & Social Media ManagementMaintain and regularly update the company’s social media platforms (e.g., Facebook, Instagram, Tik Tok, XiaoHongShu)
Plan and schedule content that aligns with the brand voice and campaign goalsMonitor digital engagement, analyze social media trends and optimize campaigns to boost online presenceMonitor engagement and propose strategies to grow online presenceAnnual Marketing PlanningDevelop, maintain and monitor the yearly marketing calendar aligned with business goals and key seasonal events
Ensure consistent and timely execution of all planned marketing activitiesVendor & Agency LiaisonWork closely with outsourced marketing / creative agencies for marketing material development
Review, follow up and provide feedback on design and copy for artwork and promotional contentEnsure brand consistency across all third-party materialsCreative & Content Support (Including Chinese Materials)Prepare and translate marketing materials in Chinese (Mandarin) for digital and offline use
Design and update internal marketing materials, including menus and in-store promotional visualsSupport copywriting and visual design aligned with brand identityRequirements
Diploma or Degree in Marketing, Mass Communication, or related field1–3 years of relevant experience in digital marketing (F&B industry is a plus)Proficient in Chinese (written) for content creation is requiredKnowledge of graphic design tools (e.g., Canva, Adobe Illustrator / Photoshop) is an advantageStrong communication, organizational, and project coordination skillsExperience managing social media platforms and coordinating with external agenciesAbility to multitask and work independently in a fast-paced environment#J-18808-Ljbffr
