Trade Channel Marketing Executive - Pet Food (Individual Contributor)Addiction Pet Foods • Kajang Municipal Council, Selangor, Malaysia
Trade Channel Marketing Executive - Pet Food (Individual Contributor)
Addiction Pet Foods • Kajang Municipal Council, Selangor, Malaysia
8 days ago
Job descriptionExecute in‑store activation plans including POSM deployment, gondola ends, shelf strips, wobblers, and shopper education materials. Support e‑commerce and omnichannel activations (e.g., campaign pages, banners, vouchers, bundles) in collaboration with digital and e‑commerce teams. Manage POSM inventory, allocations, and distribution to markets; ensure proper usage, compliance with brand guidelines and timely replenishment. Assist in planning and executing pet events, trade shows, and customer activations to drive trial and brand visibility. Track performance of trade promotions and channel programmes (sell‑in, sell‑out, off‑take, distribution, visibility KPIs). Consolidate data from distributors, retailers and internal systems into regular reports and dashboards for Sales and Marketing. Identify gaps and opportunities by channel, account and market, and propose corrective actions or test‑and‑learn initiatives. Monitor competitor activities (pricing, promotion, visibility, NPD) and share structured insights with stakeholders. Collaborate closely with Sales, Key Account Management, Brand Marketing, E‑commerce and Supply Chain to ensure aligned execution. Work with distributors and key retail partners to secure visibility, implement agreed programmes and resolve on‑ground issues. Support training for distributor and field sales teams on brand fundamentals, product knowledge and key trade programmes. Maintain clear documentation and communication of plans, timelines and expectations to all stakeholders. Participate in cross‑functional projects (e.g., new market launches, channel pilots, merchandising standards, process improvements). Continuously look for ways to simplify reporting, streamline trade processes and enhance the quality of in‑market execution. Bachelor’s degree in Marketing, Business, Management or related field. 2–5 years’ experience in Trade Marketing, Channel Marketing, Shopper Marketing or related commercial role in FMCG; pet food or pet care experience is an advantage. Exposure to multi‑country or regional roles (preferably SEA; experience or familiarity with NZ / AU / US markets is a plus). Good understanding of trade channels : modern trade, general trade, pet specialty / vet channel and e‑commerce. Strong numerical and analytical skills; comfortable working with Excel / Sheets and sales data (off‑take, share, distribution, promo uplift). Experience working with distributors and / or key accounts is strongly preferred. Proficient in English (spoken and written); Bahasa Malaysia or other regional languages are an advantage. Willing to work with different time zones and occasionally travel to markets as required. Channel & Shopper Understanding – knows how different channels operate and how shoppers behave in pet food and FMCG environments. Trade Programme Execution – able to translate plans into clear activation steps, timelines and checklists for partners and field teams. Data‑Driven Decision Making – uses numbers to evaluate promotions, identify gaps and recommend improvements. Project & Time Management – manages multiple markets, campaigns and stakeholders while meeting deadlines. Results‑Oriented & Proactive – driven to deliver commercial impact and take initiative without waiting to be told. Collaboration & Stakeholder Management – builds good working relationships with sales, distributors and external partners. Communication Skills – clear, structured and professional in written and verbal communication across cultures and time zones. Adaptability & Learning Mindset – comfortable working in a fast‑moving, multi‑country environment and open to learning about new markets, systems and tools. Entry level Full‑time Marketing and Sales Food and Beverage Manufacturing
Trade Channel Marketing Executive – Pet Food (Individual Contributor)
Addiction Pet Foods. Remote (Malaysia) supporting Southeast Asia, New Zealand, Australia, and the United States.
About the Job
Position Title : Trade Channel Marketing Executive – Remote
Level : Assistant Manager (Individual Contributor)
Department : Trade Marketing
Location : Malaysia (supporting Southeast Asia, New Zealand, Australia and the United States)
Job Classification : Individual Contributor
Reports To : Head of Trade Marketing (APAC) / Marketing Director
Job Purpose
The Trade Channel Marketing Executive is responsible for driving in‑market execution and visibility of our pet food brands across key channels and markets. Based in Malaysia, this role supports Southeast Asian countries and selected global markets (NZ, AU, US) by localising global strategies into channel‑ready programmes, coordinating trade promotions and in‑store / online activations, and tracking commercial performance. The role ensures our brands win at the point of sale—online and offline—through effective trade programmes, strong distributor / retailer support, and data‑driven optimisation.
Key Result Areas & Responsibilities
Trade & Channel Program Execution
- Support the planning and rollout of trade marketing programmes for assigned markets (SEA, NZ, AU, US) in alignment with brand and sales strategies.
- Localise global / regional campaigns into channel‑specific activation plans (modern trade, general trade, pet specialty, veterinary, e‑commerce).
- Prepare trade decks, sell‑in materials, and programme toolkits for distributors, key accounts, and field sales teams.
- Coordinate promo calendars, listing and relisting activities, price mechanics, and in‑store / online campaigns with sales and distributors.
Channel Activation, POSM & Visibility
Performance Tracking, Analysis & Reporting
Stakeholder & Partner Collaboration
Ad Hoc Projects & Continuous Improvement
Job Specifications / Qualifications
Core Competencies
Role‑Specific Competencies
Behavioural Competencies
Seniority Level
Employment Type
Job Function
Industries
Referrals increase your chances of interviewing at Addiction Pet Foods by 2x.
Get notified about new Channel Marketing Executive jobs in Rawang, Selangor, Malaysia.
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Create a job alert for this search
Marketing Executive • Kajang Municipal Council, Selangor, Malaysia
Related jobs
)
![[Kuala Lumpur] Marketing Manager(electronics / trading)](https://cdn-logos.talent.com/v1/logo/image?feedcode=thewiseseeker-es&company_name=People%20Profilers)
Brand & PR Strategist - Remote-First Asia
Coffee Meets Bagel • Subang Jaya, Selangor, Malaysia
A global dating platform is seeking a Brand & PR Associate in Malaysia to lead marketing strategies, enhance brand perception, and build strong media relationships.
The ideal candidate will have 4–5...Show more
Last updated: 1 day ago • Promoted
Marketing Executive - Malaysia
Somethinc - BeautyHaul • Petaling Jaya, Selangor, Malaysia
Support the end-to-end planning and execution of 360 marketing campaigns (online and offline).Coordinate with internal stakeholders (Creative, Content, Ads, KOL, Channel, etc.Lead specific campaign...Show more
Last updated: 30+ days ago • Promoted
Senior Trade Marketing Exec - FMCG Brand Activation
Talent Recruit • Subang Jaya, Selangor, Malaysia
A leading toy distributor in Subang Jaya is looking for a Trade Marketing Senior Executive.The role involves developing Trade Marketing Plans, analyzing customer insights, and executing promotions....Show more
Last updated: 14 days ago • Promoted
Trade Marketing Executive
ParagonCorp • Kuala Lumpur, Kuala Lumpur, Malaysia
Trade Marketing / Customer Marketing.ParagonCorp is a well-established and rapidly expanding consumer goods leader with over 35 years of experience across Southeast Asia.
With a strong portfolio of ...Show more
Last updated: 28 days ago • Promoted
Marketing Executive (Online and Offline) (Acoustic Walls Industry) in Bandar Puteri Puchong (GG)
Polymorph Recruitment • Puchong, Selangor, Malaysia
Diploma / Degree in Marketing / related field, knowledge of social media ads & analytics, basic design skills, creativity, English & BM proficiency, own transport.
Experience in interior design / ...Show more
Last updated: 30+ days ago • Promoted
Channel Marketing Executive
Tohtonku • Petaling Jaya, Selangor, Malaysia
This role is responsible for managing and developing relationships with our key channel partners, driving sales growth and ensuring effective distribution of our products in the market.Implement ch...Show more
Last updated: 3 days ago • Promoted
Trade Channel Marketing Executive - Pet Food (Individual Contributor)
Addiction Pet Foods • Shah Alam, Shah Alam, Malaysia
Trade Channel Marketing Executive – Pet Food (Individual Contributor).Remote (Malaysia) supporting Southeast Asia, New Zealand, Australia, and the United States.
Position Title : Trade Channel Market...Show more
Last updated: 8 days ago • Promoted
Trade Channel Marketing Executive (Individual Contributor) - Pet Food
Addiction Pet Foods • Puchong, Selangor, Malaysia
Trade Channel Marketing Executive – Pet Food.Position Title : Trade Channel Marketing Executive – Pet Food.Assistant Manager (Individual Contributor).
Malaysia (remote) – supporting Southeast Asia, N...Show more
Last updated: 9 days ago • Promoted
Lead Channel Marketing – Modern Trade (Flexible)
Fraser & Neave Holdings Bhd (F&N) • Shah Alam, Selangor, Malaysia
A leading consumer goods company in Malaysia is seeking a skilled professional for a full-time Associate role focused on Category Management and Channel Planning in the food and beverage industry.T...Show more
Last updated: 8 days ago • Promoted
[Kuala Lumpur] Marketing Manager(electronics / trading)
People Profilers • Kuala Lumpur, Malaysia
The Marketing Manager will lead the development and execution of integrated marketing strategies to support the distribution of an array of premium audio brands.
This role is responsible for driving...Show more
Last updated: 30+ days ago • Promoted
Trade Marketing Executive (FMCG)
Hyppies • Kuala Lumpur, Kuala Lumpur, Malaysia
Trade Marketing Executive (FMCG) – Hyppies.Hyppies, Kuala Lumpur, Malaysia is looking for a driven Trade Marketing Executive to manage key retailer relationships, execute in-store promotions, and d...Show more
Last updated: 3 days ago • Promoted
Trade Marketing Manager
SKINTIFIC Malaysia • Kuala Lumpur, Kuala Lumpur, Malaysia
Direct message the job poster from SKINTIFIC Malaysia.Responsible for developing trade strategies and executing the Trade Marketing Plan in line with sales and marketing objectives, to drive growth...Show more
Last updated: 27 days ago • Promoted
Marketing Manager
Talent Recruit • Selangor, Malaysia
We are representing a well-known client in the hospitality industry, looking for.Senior / Income Audit Executive.We are seeking a passionate and creative.
This position requires a hands-on marketer ...Show more
Last updated: 30+ days ago • Promoted
Remote Pet Food Trade Marketing Lead (SEA / AUS / NZ / US)
Addiction Pet Foods • Shah Alam, Selangor, Malaysia
A leading pet food company in Malaysia is seeking a Trade Channel Marketing Executive to drive in-market execution across Southeast Asia, New Zealand, Australia, and the US.The role emphasizes loca...Show more
Last updated: 10 days ago • Promoted
Marketing Executive (Food Seasoning Products)
Ajinomoto Company • Kuala Lumpur, Kuala Lumpur, Malaysia
Marketing Executive (Food Seasoning Products).We are looking for a motivated and creative.This position is perfect for an enthusiastic marketer with.
FMCG or food industry who is eager to strengthen...Show more
Last updated: 21 days ago • Promoted
Trade Marketing Manager
Businesslist • Kuala Lumpur, Kuala Lumpur, Malaysia
Develop and implement trade marketing strategies to achieve sales and market share goals.Collaborate with the sales team to create promotions and campaigns that drive customer engagement.Analyze ma...Show more
Last updated: 30+ days ago • Promoted
Trade Marketing Manager
Versuni • Petaling Jaya, Selangor, Malaysia
We’re looking for a commercially driven, Trade Marketing Manager to lead strategy and execution across offline and online retail channels (excluding pure play eCommerce).
This role is critical to de...Show more
Last updated: 9 days ago • Promoted
[Kuala Lumpur] Marketing Manager (electronics / trading)
People Profilers • Kuala Lumpur, Malaysia
The Marketing Manager will lead the development and execution of integrated marketing strategies to support the distribution of an array of premium audio brands.
This role is responsible for driving...Show more
Last updated: 30+ days ago • Promoted