Performance & Analytics Executive

OVERPetaling Jaya, Selangor, Malaysia

2 days ago

Job description

Data Analysis & Reporting : Pull data from various platforms, clean and tabulate it into structured spreadsheets or dashboards. Formulate automated report templates where monthly raw data can be uploaded to generate key metrics (ROAS, CPA, CTR, Conversion Rate, etc.).

Campaign Management : Plan, execute, and optimize paid ad campaigns on Meta, TikTok, and Google Ads to maximize ROI and hit revenue targets.

Performance Tracking : Monitor daily and weekly performance, highlighting trends, inefficiencies, and opportunities for scaling.

Optimization & A / B Testing : Run systematic tests on audiences, creatives, placements, and landing pages to continuously improve results.

Creative Collaboration : Work closely with the creative and marketing teams to develop data-backed ad visuals, videos, and copies that convert.

Budget Allocation : Manage and distribute ad spend strategically across platforms to ensure efficiency and profitability.

Market & Competitor Insights : Analyze market trends, audience behavior, and competitors’ ad strategies to identify growth opportunities.

Reporting & Presentation : Produce monthly performance summaries and insights for management, with clear visuals and recommendations for the next month’s strategy.

(Apply now at #J-18808-Ljbffr

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Performance Executive • Petaling Jaya, Selangor, Malaysia