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Assistant Marketing Manager (Regional E-Commerce)
Assistant Marketing Manager (Regional E-Commerce)APRIL • Klang City, Selangor, Malaysia
Assistant Marketing Manager (Regional E-Commerce)

Assistant Marketing Manager (Regional E-Commerce)

APRIL • Klang City, Selangor, Malaysia
24 days ago
Job description

Develop and execute a regional e-commerce strategy, formulate and implement a robust regional e-commerce strategy aligned with global sales objectives, focusing on maximizing online sales performance across key platforms like Lazada and Shopee.

Identify new e-commerce opportunities and market trends to expand our online presence and reach. Work closely with local sales and marketing teams to ensure seamless integration of e-commerce activities with broader market plans.

E-commerce Platform Management & Optimization

  • Oversee the performance of our e-commerce stores on platforms such as Lazada and Shopee, including product listing optimization, inventory management coordination, and promotional campaign execution.
  • Monitor key e-commerce metrics (e.g., conversion rates, average order value, traffic, sales) and implement data-driven strategies for continuous improvement.
  • Manage and optimize product content, visuals, and descriptions to enhance customer experience and drive conversions.

Digital Marketing Campaign Management

  • Plan, execute, and optimize integrated digital marketing campaigns across various channels, including e-commerce platforms (Lazada, Shopee) and social media (Facebook, Instagram, LinkedIn, YouTube).
  • Manage and allocate digital marketing budgets effectively to achieve campaign objectives and ROI targets.
  • Analyze campaign performance, identify key learnings, and provide recommendations for future improvements.
  • Cross-functional Collaboration

  • Collaborate closely with global marketing, sales, and product teams to ensure a cohesive brand message and consistent customer experience across all touchpoints.
  • Assist in the planning and execution of internal and external events, leveraging e-commerce and digital channels for promotion and engagement.
  • Requirements

  • Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
  • Minimum of 5-7 years of proven experience in E-commerce management and digital marketing, preferably within the consumer goods industry or an advertising agency.
  • Demonstrable experience managing and optimizing online stores on leading e-commerce platforms like Lazada and Shopee.
  • Strong understanding of e-commerce best practices, SEO, SEM, social media marketing, and performance marketing.
  • Proficiency in analyzing e-commerce data and utilizing insights to drive sales growth.
  • Excellent communication skills in English and Chinese (both spoken and written). Proficiency in Bahasa Malaysia is a plus.
  • Ability to thrive in a fast-paced, dynamic business environment and manage multiple priorities effectively.
  • Strong interpersonal and presentation skills, with the ability to build and maintain excellent working relationships with customers, team members, and stakeholders.
  • #J-18808-Ljbffr

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    Assistant Manager Marketing • Klang City, Selangor, Malaysia

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