Talent.com
This job offer is not available in your country.
Application Marketing

Application Marketing

VTECH MARKET GLOBAL SDN BHDKuala Lumpur, Kuala Lumpur, Malaysia
13 hours ago
Job description

Your Role

As the Application Marketing Manager, you will be responsible for driving acquisition, activation, retention, and engagement of mobile users on our app. You will lead the end-to-end mobile growth strategy across paid user acquisition, ASO, CRM, lifecycle, and in-app user experience. This role requires strong analytical and execution capabilities, deep understanding of user behaviour, and experience scaling mobile apps in fast-paced, ROI-driven environments.

Your Responsibilities

Mobile Acquisition & Growth Strategy

  • Own the end-to-end mobile user acquisition strategy (paid & organic) across Google, Meta, Display, Programmatic, OEMs, affiliate & network channels.
  • Deliver against KPIs including installs, registrations, quality, CPA, FTDs, trading activity and retention.
  • Work with data and BI teams to build attribution models and optimise performance campaigns.

App Store Optimisation (ASO)

  • Drive app store ranking and CVR improvements through keyword optimisation, metadata & creatives on iOS & Google Play.
  • Track competitor rankings & iterate strategies for better visibility and conversion.
  • Launch and test creative variants, screenshots, video previews, etc.

    • Activation & Onboarding

  • Partner with Product, UX and CRM teams to create seamless onboarding journeys.
  • Identify drop-off points and deploy triggered messaging (push, in-app, SMS) to improve activation rate.
  • Optimise KYC, signup flow, and mobile funnels for higher FTUs & FTDs.

    • Lifecycle & Retention Marketing

  • Work closely with CRM team to deploy lifecycle campaigns (push, in-app, email, WhatsApp etc.) to drive DAU / MAU, retention, and frequency.
  • Use segmentation / cohort analysis to run personalised mobile campaigns by lifecycle stage.
  • Drive initiatives such as gamification, loyalty mechanics, and alerts to generate repeat usage.

    • Cross-Functional / Regional Alignment

  • Collaborate with country / regional teams to localise mobile campaigns & storefronts.
  • Work with compliance on legal / regulatory approvals for mobile creatives.
  • Manage media agency and vendor relationships, and explore new emerging UA channels.

    • Reporting & Optimisation

  • Build dashboards, automate reporting, and present performance updates.
  • Use A / B testing frameworks to optimise creatives, messaging, landing pages, and funnels.
  • Continuously improve CAC : LTV ratio.

    • What Success Looks Like

  • Consistently achieve monthly active user growth targets while maintaining high-quality user acquisition and strong retention rates.
  • Deliver marketing campaigns that demonstrate clear ROI improvement and cost-efficient user acquisition while building brand awareness in target markets

    • What Makes You a Great Fit :

    Job Experience & Education

  • Bachelor's degree in Marketing / Digital / Business or related field.
  • At least 6 years of relevant experience in app marketing / performance / growth, preferably in finance / fintech or high-volume digital platform.

    • Technical and Functional Skills

  • Deep understanding of mobile attribution (Appsflyer, Adjust, Firebase, etc.) & media buying across paid UA channels.
  • Experience working with product teams on onboarding and lifecycle design.
  • Strong analytical skills and familiarity with GA4, Looker, Tableau or similar.
  • Ability to manage agencies, budgets, and multi-market campaigns.
  • Knowledge of clients lifecycle (registration, KYC, FTD, retention) preferred.

    • Soft Skills & Nice to Have

  • Bilingual preferred. Proficiency in Chinese is an advantage.
  • Experience in ASIC / FCA / CySEC-regulated environments.
  • Exposure to community-driven or referral-based growth.
  • Familiarity with automation tools like Braze, MoEngage, CleverTap, or OneSignal.

    • What We Offer

  • A pivotal leadership role in shaping the digital growth engine.
  • Direct impact on acquisition, LTV, and martech capability expansion.
  • Cross-functional collaboration with performance, product, and commercial teams.

    • Your Journey After Applying

  • Screening interview with our talent acquisition partner
  • Interview with your manager
  • Interview with cross functional / departmental manager

    • Job Type : Full-time

    Pay : From RM6,000.00 per month

    Benefits :

  • Health insurance
  • Parental leave
  • Professional development

    • Experience :

  • Growth marketing : 7 years (Required)
  • Product Campaign / Promotion : 7 years (Required)
  • Market research and analysis : 7 years (Required)

    • Work Location : In person

    Create a job alert for this search

    Application • Kuala Lumpur, Kuala Lumpur, Malaysia