Market Intelligence Analyst

Overview

Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

Job Title : Market Intelligence Analyst

Responsibilities

• Provide critical market Intelligence for decision making purposes
• Able to effectively estimate the product demand, market growth, and market trends based on key indicators in the respective markets / industries
• Monitor market trends and potential opportunities
• Collect and use relevant quantitative and qualitative data for the target market
• Establish and implement processes to collect, analyze, and disseminate market information
• Maintain market intelligence analysis (competitors and customers), and implement effective processes to keep them up to date and accurate
• Develop and maintain a database of market indicators, sales results, annual market size, and detailed competitors volume size
• Develop and maintain a database of competitors' information and assessment of competitors profile
• Collect relevant and timely competitive intelligence information through a range of sources (internal and external to the company) for specific business needs
• Study and estimate the nature and likely success of a potential strategy changes available to a competitor
• Predict competitor’s probable responses to important strategic moves
• Understand competitors’ potential reactions to changes in key industry and environmental factors
• Provide qualitative market / competitor analysis and benchmarking
• Analyze and track market segment trends, growth forecasts, and market Indicators, and communicate to the relevant stakeholders

Qualifications

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