GI Brand Manager, MYSG

Description

Job Title : Brand Manager, ARD - MYSG

Location : Selangor, Malaysia

About the role :

The job required the person to…

Lead the strategic and tactical marketing efforts for our Gastroenterology portfolio across Malaysia and Singapore.

Be responsible for developing and executing brand strategies that drive growth, increase market share, and strengthen our value proposition among healthcare professionals.

Work cross-functionally with internal teams and external stakeholders to deliver impactful omnichannel campaigns, medical events, and customer engagement initiatives.

The ideal candidate is a proactive marketer with strong scientific acumen, a passion for healthcare, and a proven track record in product management within the pharmaceutical industry.

How you will contribute :

Functional (primary job responsibilities)

1) Strategic Planning & Brand Management

Develop and implement brand strategies, including life cycle plan, pricing and annual marketing objectives.

Monitor brand performance and adapt strategies based on market insights and competitive landscape.

Drive regional brand synergy between Malaysia and Singapore to optimize resources and outcomes.

2) Tactical Execution

Lead the development of sales aids, promotional materials (digital & non-digital), advertising and HCP engagement initiatives.

Manage material approval processes and ensure compliance with relevant regulations (i.e. PromoMats).

Coordinate and support successful product launches and medical education activities.

3) Market Intelligence & Analysis

Analyse internal and external market data to guide decision-making.

Stay up to date with scientific literature, customer needs, and industry trends.

Commission market research and gather field insights to inform strategy.

4) Digital & Omnichannel Marketing

Plan and execute integrated digital campaigns to support HCP engagement.

Track campaign performance and optimize activities based on KPIs and ROI.

5) Stakeholder Engagement

Build and maintain strong relationships with key opinion leaders (KOLs), speakers, and brand advocates.

Partner with Sales, Medical, Regulatory, Compliance, Market Access and Finance teams to align brand initiatives.

6) Training & Product Leadership

Act as a brand champion across the organization.

Provide training and updates to internal teams on product knowledge, competitor landscape, and market developments.

Conduct regular field visits and support sales force effectiveness.

7) Budget Management

Prepare and manage annual marketing budgets and ensure optimal investment with A&P allocation.

Specific Competencies

Strategic Thinking & Planning

Strong Communication & Presentation Skills

Customer & Market Focus

Digital Marketing Savvy

Innovation & Problem-Solving

Execution Excellence & Attention to Detail

Leadership & Team Collaboration

What you bring to Takeda :

Bachelor’s degree in science, applied science or business (with basic marketing knowledge preferred).

Minimum 3 years of experience in pharmaceutical sales, with additional experience in pharmaceutical marketing being a strong advantage.

Solid understanding of scientific data and ability to communicate complex information clearly.

Proven experience in brand planning, campaign execution, and cross-functional collaboration.

Strong communication, analytical, and presentation skills.

Self-motivated, results-driven, and adaptable to a dynamic market environment.

More about us :

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

Empowering our people to shine :

Locations

Selangor, Malaysia

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time