Brand Manager - Gaviscon

Overview

Reckitt Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

We are Reckitt, home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose is to protect, heal and nurture in the pursuit of a cleaner, healthier world. We are a global team united by this purpose and strive to make access to high-quality hygiene, wellness, and nourishment a right for all.

The eRB function is the eCommerce and digital execution engine of Reckitt. We help create a healthier, cleaner world by building shared success with our consumers and enabling access to our brands online. Within eRB we focus on accelerating the performance and purpose of Reckitt brands to empower a bigger, faster and bolder eCommerce and digital business in a dynamic, fast-paced environment.

About The Role

You’ll have the opportunity to drive the growth of your assigned brands through excellent marketing execution. As an integral member of an experienced and dynamic marketing team, you will be given extensive and diverse responsibilities across the full marketing mix and will play a key role in supporting the development of the overall category strategy. Marketing at Reckitt is challenging and rewarding, based on consumer insights and strong innovations.

Responsibilities

• Support marketing plans & manage marketing budgets for a given brand within category to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by local leadership team.
• Regularly track brand performance against KPI’s i.e. market performance, sales, budget tracking.
• Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan.
• In close cooperation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands.
• Support the execution of product launches agreed by Area / Region; contribute to innovation by delivering product development programs to further margin growth.
• Support implementation of portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short / medium term.
• Manage development and activation of local brands.
• Support market copy strategy for brand and ensure adaptation possible for category across area.
• Partner with media / consumer and market insights to implement media strategy and plans.
• Lead key innovation projects on the brand which require multiple stakeholder management and understanding of process structures.

Qualifications & Experience

Key Competencies

Desired Personality Traits

The skills for success

Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG / Consumer Health Experience, Brand Management, Project Management, Analyzing sales, Customer Relationship Management (CRM).

What we offer

With inclusion at the heart of everything we do, working alongside our global Employee Resource Groups, we support our people at every step of their career journey. We invest in wellbeing through parental benefits, an Employee Assistance Program, life insurance, and other benefits in line with the local market. Global share plans offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, short-term incentives may be offered to recognize outstanding results. You will be rewarded in line with Reckitt's pay-for-performance philosophy.

Equality

We recognise that great people don’t always tick every box. We hire for potential as well as experience, and we encourage you to apply even if you don’t meet every point on the job description. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by law.

Seniority level

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