Social Media Specialist

Role Overview

The Social Media Specialist will be responsible for developing, executing, and managing social media strategies that drive brand awareness, engagement, and conversions across multiple platforms. You’ll work closely with the creative and marketing teams to ensure all content reflects Bayu Somerset’s brand identity, tone, and storytelling direction.

Key Responsibilities

Plan, create, and schedule engaging content across social media platforms (Instagram, TikTok, Facebook, X, Threads, YouTube, etc.).

Develop monthly social media calendars aligned with campaign timelines, product launches, and brand moments.

Monitor social trends, audience insights, and competitors to identify opportunities for growth and engagement.

Write clear, engaging, and on‑brand captions that align with the brand voice and campaign objectives.

Coordinate photo and video shoots to ensure social‑first content is captured effectively.

Manage community engagement — respond to comments, messages, and customer inquiries promptly and professionally.

Work closely with the design and creative teams to ensure visuals meet social media best practices.

Analyze and report on content performance and social metrics to optimize future strategies.

Support digital campaigns and collaborations, including influencer partnerships, giveaways, and product seeding.

Stay updated on platform algorithms, features, and best practices to keep the brand relevant and ahead of trends.

Requirements

Degree in Marketing, Mass Communications, or related field.

Minimum 1–2 years of experience in social media management or digital marketing (fashion or lifestyle experience preferred).

Strong understanding of social media platforms and analytics tools (Meta Business Suite, TikTok Analytics, etc.).

Creative mindset with good visual judgment and copywriting ability.

Proactive, organized, and detail‑oriented.

Basic knowledge of Canva, CapCut, or Adobe Creative Suite is an advantage.

Comfortable in front of the camera (this is preferred for behind‑the‑scenes or lifestyle content).

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