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Digital Marketer

Digital Marketer

Hava Optique Sdn BhdCyberjaya, Selangor, Malaysia
18 days ago
Job description

Requirements

  • Minimum education is Secondary School
  • 3–5 years’ experience in performance marketing, digital strategy, or retail marketing
  • Fresh graduates are welcome to apply
  • Data-driven and structured thinker with a strong bias toward execution
  • Proficient in Meta / Google Ads, Google Sheets, Notion, and CRM tools
  • Excellent communication, leadership, and time management skills
  • Bonus : Has worked in walk-in retail, optical, or healthcare environments

Responsibilities

Strategic Marketing & Planning

  • Develop monthly and quarterly marketing calendars aligned with sales and brand goals
  • Identify high-potential revenue periods (e.g., festive seasons, school openings, payday surges)
  • Coordinate and execute full-funnel marketing campaigns across platforms and teamsb)

    • Funnel & Campaign Management

  • Design and manage the full marketing funnel : Awareness Engagement Conversion Repeat
  • Identify drop-off points, run optimisations, and ensure a seamless customer journey
  • Collaborate with creative and sales teams to align campaign goals and outputsc)

    • Funnel & Campaign Management

  • Lead a team of content creators
  • Ensure timely execution of marketing plans with high quality standards
  • Sync closely with store managers to align campaigns with real-time store feedback and customer behaviord)

    • Paid Ads & Performance

  • Plan and manage RM5K–RM30K monthly ad budgets (Meta, Google, TikTok)
  • Launch and scale high-performing ads; kill underperforming campaigns fast
  • Test new angles, creatives, and hooks to improve CTR, CPL, and ROAS
  • Report weekly on ad results with insights and proposed next stepse)

    • Analysis & Reporting

  • Build and maintain weekly dashboards (Google Sheets / Notion)
  • Track key metrics : CAC, ROAS, LTV, walk-ins, and conversion rates by channel
  • Present campaign performance reviews and monthly strategic adjustments

    • Benefits

  • Direct mentorship from the founder team —grow fast with real responsibility
  • Clear KPIs, high autonomy, and high impact —your decisions drive revenue
  • Access to world-class marketing resources, SOPs, and paid learning
  • Performance-based bonuses and advancement opportunities
  • Optical Benefit

    • Additional Benefits

  • EPF / SOCSO / PCB

    • Skills

    Social Media Marketing SEO PPC Advertising

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    Digital Marketer • Cyberjaya, Selangor, Malaysia