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Email & Retention Marketing Executive

Email & Retention Marketing Executive

BloomThisPetaling Jaya, Selangor, Malaysia
30+ days ago
Job description

This job is for an Email & Retention Marketing Executive who runs email and WhatsApp campaigns to keep customers coming back. You might like this job because you’ll creatively engage with audiences and see direct results from your strategies!

  • Manage and execute BloomThis’ email, WhatsApp, and loyalty marketing programs, including list creation / segmentation, layout design, link tagging, scheduling, and test setup
  • Continuously improve retention KPIs : deliverability, open rates, click-through rates, conversions, opt-outs, revenue, lifetime value, and other business-specific goals
  • Research and implement new strategies for email and retention marketing
  • Develop and manage monthly email and WhatsApp marketing calendars
  • Plan, build, and launch acquisition / lead-generation campaigns via email and WhatsApp
  • Set up automated flows and lifecycle campaigns
  • Create and execute weekly campaign blasts
  • Conduct A / B testing to refine strategy and improve results
  • Generate and analyse weekly / monthly performance reports
  • Collaborate with the team to brainstorm product and campaign ideas

Job Requirements

Requirements

  • 1–2 years of experience in email and / or retention marketing
  • Bachelor's degree in Mass Communications, Marketing, or a related field
  • Proficiency with email and WhatsApp marketing platforms (e.g., Klaviyo, WATI, or similar ESPs)
  • Solid understanding of email and WhatsApp best practices
  • Experience in e-commerce retention marketing
  • Strong analytical skills and ability to interpret data to optimise performance
  • Excellent communication, organisation, and time management skills
  • Creative mindset with a keen eye for design and copy
  • Ability to manage multiple projects in a fast-paced, ever-evolving environment
  • A passion for learning, experimentation, and continuous improvement

    • Skills

    Customer Retention

    Analytical Skills

    Data Collection

    Data Analysis

    Time Management

    Creative Problem Solving

    Creative Thinking

    Email Marketing

    Company Benefits

    Group Hospitalisation & Surgical Benefit

    We care a lot for our employee's well-being and health so we got you covered!

    Free Flowers!

    We provide our employees annual credit to redeem free flowers and discounts to shop for all our products.

    We provide monthly travel allowance so everyone comes to work happy.

    We provide eye care & dental care for our employess too!

    Team Engagement

    Team engagement activities are done from time to time to keep our people in shape and fit!

    Recharge Room

    We care for our employees that we set up recharge room for them to take a break and get back to momentum!

    BloomThis is an e-commerce company that delivers premium fresh flowers on demand and via subscription.With the current operations of an online store and 3 retail outlets, BloomThis is on a mission to create moments of happiness by using technology to create the best possible experience of buying and receiving flowers. We set ourselves apart by offering handcrafted artisan flowers designed by our highly skilled...

    Our vision is to be SEA's most personalised talent ecosystem; elevating human progress by helping careers and companies grow.

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    Marketing Executive • Petaling Jaya, Selangor, Malaysia