E-Commerce & Digital Marketing Executive / Assistant

E-Commerce & Digital Marketing Executive / Assistant

Develop and execute SEO strategies to grow organic traffic and rankings

Write and edit SEO-friendly content aligned with Google Helpful Content & E-E-A-T principles

Conduct keyword research, competitor analysis, and site audits using GA, GSC

Optimise metadata, headers, URLs, images (names, sizes, alt text), and ensure fast load speeds

Stay current on SEO trends, algorithm updates, SGE, and AI-driven search

CMS & Website (Shopify / WordPress)

Manage and update content, collections, and product listings (titles, pricing, images, descriptions)

Check websites regularly for errors, broken links, or technical issues and flag for fixes

Manage promotions (discount codes, bundles, seasonal offers)

Monitor Shopify KPIs (conversion rate, AOV, refunds / returns) and provide insights

Support SEO migrations (301 redirects, internal links, 404 checks, post-launch audits)

SEM & Paid Media

Plan, manage, and optimise Google Ads campaigns across Search, Display, Shopping, and Performance Max

Monitor and report on CTR, CPC, ROAS, and conversions

Amazon & Marketplaces

Maintain and optimise Amazon product listings (titles, keywords, imagery, A+ content)

Place and manage Amazon Ads campaigns to drive sales and visibility

Support new product launches and identify growth opportunities

What We’re Looking For

1–3 years’ experience in digital marketing, SEO / SEM, and e-commerce

Hands-on experience with Shopify and WordPress (must-have)

Experience with Amazon Seller Central and Amazon Ads

Knowledge of HTML / CSS for SEO optimisation

Proficiency in SEO / analytics tools (Google Analytics, Search Console)

Skilled in managing Google Ads campaigns (Search, Display, Shopping, PMax)

Fluent in English and able to speak Chinese (Mandarin or Cantonese)

Analytical, detail-oriented, and proactive with strong problem-solving skills

Passion for lifestyle, food & beverage, or retail brands

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