Regional Senior Executive, Product Marketer (Coffee)

Objective

Translate product concepts into consumer-facing stories and GTM executions , driving awareness, adoption, and sustained sales performance across ZUS Coffee’s product lifecycle. Acts as the bridge between R&D, Marketing, and Operations , ensuring consistent brand alignment from lab to launch.

Position Responsibilities

• Develop GTM and launch blueprints for Coffee Squad projects (e.g. BOSS blend upgrades, Signature, CEO Latte).
• Translate product insights into marketing narratives (value proposition, key visuals, naming logic).
• Partner with R&D and Ops to define hero attributes (taste, aroma, price, value) and campaign focus.
• Lead flavor trend scans and market insights for category innovation.
• Create product guides and internal decks for Academy, Retail Ops, and Brand teams .
• Track launch KPIs (sell-through, PSPD, repeat rate) and derive optimization recommendations.
• Collaborate with Marketing on creative content, packaging communication, and storytelling .
• Maintain a product performance dashboard linking sensory quality to sales and customer feedback

(Apply now at #J-18808-Ljbffr