Regional Brand Manager

LUXASIA Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Regional Brand Manager

LUXASIA is the leading and largest beauty omnichannel brand‑builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, including Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK‑II. LUXASIA has established joint ventures with LVMH Group, Revlon (Elizabeth Arden), Puig, Shiseido, and Orveon (Laura Mercier). The group’s integrated brand‑building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA powers a diverse and dynamic #OneTeam of 2,700 talents across 15 markets.

Position Purpose

As Regional Brand Manager (MY & SG), you will drive brand growth, visibility, and equity for a premium Mother & Baby brand in Malaysia and Singapore. You will develop and execute strategic brand plans, manage product portfolios and key retailer relationships, and deliver consistent brand experiences across all customer touchpoints. Your role requires strong cross‑functional ownership and coordination with sales, retail, digital, and distributor teams to ensure brand alignment and commercial success in both markets.

Main Roles And Responsibilities

• Lead the Hair & Lifestyle division with a clear vision and strategic roadmap aligned with company goals.
• Develop and execute annual brand marketing plans aligned with global guidelines and local market needs.
• Localize global brand strategies to ensure relevance in Malaysia and Singapore.
• Conduct market and competitor analysis to identify opportunities, threats, and white space.
• Manage product launches from planning to execution, ensuring timely delivery and alignment across channels.
• Work closely with sales teams and retailers (online and offline) to develop GTM strategies for new products.
• Monitor product performance and recommend actions (pricing, promotion, phase‑out) as needed.
• Plan and execute 360° marketing campaigns including digital, in‑store, PR, and social.
• Develop localized assets in line with brand identity (key visuals, POSM & video).
• Coordinate with global teams for approvals and guidance on brand messaging.
• Manage the social media platforms for the brand with locally relevant content (calendar and content planning).
• Collaborate with e‑commerce teams and digital partners to enhance brand presence on platforms such as Lazada, Shopee, and D2C sites.
• Optimize digital campaigns for awareness, engagement, and conversion.
• Oversee influencer and KOL activations tailored to parenting and premium lifestyle audiences.
• Ensure consistent brand presence in‑store (modern trade, baby boutiques, department stores, e‑commerce).
• Plan retail campaigns, VM, and brand training for frontliners and partner staff.
• Optimize assortment strategy by retailer and seasons.
• Support key account teams with trade marketing initiatives and brand toolkits.
• Manage marketing budgets efficiently and ensure spending aligns with brand priorities.
• Track ROI on campaigns and promotions, providing post‑mortem analysis and recommendations.
• Work closely with internal teams (sales, logistics, finance) and external partners (media, creative agencies, PR).
• Liaise with global / regional brand teams to align brand priorities and performance.

Requirements

LUXASIA is an equal employment opportunity employer. We commit to building a one team that reflects the diverse communities in our operating markets. We provide equal employment opportunities to all individuals regardless of race, colour, religion, gender, sexual orientation, age, disability, nationality, or ethnic origin, and we comply with all applicable laws.

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