As the Growth Marketing Senior Associate at Intellect, you will play a key role in driving post-sales growth, product adoption, and meaningful engagement among our end users across global markets. You’ll own end-to-end lifecycle communications across email, push notifications, and in-app messaging, ensuring employees and members have seamless, impactful experiences with Intellect.
Reporting to the Product & Growth Marketing Lead, you’ll collaborate closely with Product, Data, Customer Success, and Clinical teams to optimise user journeys, build personalised automations, and influence product-led growth.
This role is ideal for someone who is both analytical and creative, comfortable in experimentation, and eager to shape lifecycle strategy.
- Own CRM strategy and execution across onboarding, activation, engagement, retention, and re-engagement journeys.
- Develop and optimise automated communication flows across email, push, and in-app channels.
- Build personalised, user-centric messaging that helps users adopt coaching, therapy, and self-care tools.
- Partner with Product and Tech teams to enhance user flows and align CRM journeys with product features and releases.
- Work closely with Product and Tech teams to identify user segments, behavioural triggers, and insights to inform experimentation.
- Collaborate with Customer Success to drive specific adoption goals.
- Run A / B tests, derive insights, and propose new strategies to increase retention and product utilisation.
Requirements
2–4 years of experience in CRM, lifecycle marketing, or growth roles (experience with MoEngage, Braze, Iterable, or similar platforms is a plus).Strong understanding of user journey design, segmentation, and behavioural triggers.Comfortable with data — able to interpret dashboards and draw insights to drive iteration.Experience running experiments (A / B testing, growth loops, or funnel optimisation).A growth mindset : proactive in suggesting new lifecycle strategies, not just executing existing ones.Ability to work cross-functionally and manage multiple stakeholders.Have excellent written and verbal communication skills in English.Data driven, results focused and always looking to improve things.Benefits
Why You’ll Love Working With Us :
Global company – work in a diverse environment with people from nearly 20 countriesGenerous leave policy – time off to rest and rechargeChristmas week off – company-wide break during Christmas, separate from annual leaveBirthday leave – enjoy a day off on your birthdayQuarterly mental health days – one day off every quarter to focus on your wellbeingFlexible work arrangements – work in a way that suits your lifestyle and goalsWork-life balance – a culture that values personal time and long-term wellnessMedical coverage – comprehensive insurance for peace of mindPerformance bonus – high performance is recognised and rewardedDevelopment budget - annual allowance to support your professional developmentMental health support – premium coaching access to our mental health app and resources & dedicated budget for clinical and psychiatric careSocials and communities – regular non-work events / activities to connect and have fun together