Senior Product Executive (Electrical Appliances)

Senior Product Executive (Electrical Appliances)

We are seeking an experienced and strategic Senior Product Executive to lead product category performance for our electrical and home appliances division.

You will play a key role in driving category profitability, supplier negotiation, and product strategy execution.

Responsibilities

• Lead category strategy and growth planning (monthly, quarterly, yearly).
• Drive pricing, margin, and product lifecycle strategies to achieve KPIs.
• Conduct detailed market & competitor analysis to identify business opportunities.
• Negotiate commercial terms, rebates, and promotional support with suppliers.
• Oversee purchase planning and stock allocation across outlets.
• Work with Marketing & Sales to plan campaigns and trade promotions.
• Analyze category performance reports and make improvement recommendations.
• Guide and support junior product executives when needed.

Qualifications

About the Role

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