Head, Premium, Cards Marketing, Cards Malaysia, CFS
MaybankKuala Lumpur, Kuala Lumpur, Malaysia10 hours ago
Job descriptionExcellent interpersonal skills and able to interact with people at all levels, internal and external. Possess leadership quality and experience managing staff. Demonstrate ability to interpret tracking data and generate insightful post-campaign reports Presentable and able to carry himself / herself with poise, confidence and engage with cardmembers. Able to work during weekends and extra hours to attend client engagement events (when required). Outgoing & friendly personality. Mid-Senior level Full-time Marketing Marketing Services, Banking, and Financial Services
Head, Premium, Cards Marketing, Cards Malaysia, CFS
Maybank Federal Territory of Kuala Lumpur, Malaysia
- Accountable for Premium Cardmembers for new acquisition, usage, receivables, loyalty and retention.
- To develop and execute Premium products / programs to achieve the business and financial goals.
- To continuously review the existing card value proposition and create new proposition to remain competitive and relevant towards the market needs.
- Work closely with Branding team and advertising agencies to strategize and develop the advertising and promotions campaigns.
- Able to negotiate for premium deals with merchants and undertake events serving Premium Cardmembers.
- Manage existing and building new partnerships and strategic alliances and relationship to ensure continuity of programs and partnerships.
- Required to handle Cardmembers request & complains within the stipulated SLA.
- Able to interact and manage and build relationship with high networth clients.
- Undertake presentations and approval papers to be presented for Management approval.
- Manage marketing budget and ensure marketing plan is executed as per approved budget
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Marketing Malaysia • Kuala Lumpur, Kuala Lumpur, Malaysia