Head, Premium, Cards Marketing, Cards Malaysia, CFS

Head, Premium, Cards Marketing, Cards Malaysia, CFS

Maybank Federal Territory of Kuala Lumpur, Malaysia

• Accountable for Premium Cardmembers for new acquisition, usage, receivables, loyalty and retention.
• To develop and execute Premium products / programs to achieve the business and financial goals.
• To continuously review the existing card value proposition and create new proposition to remain competitive and relevant towards the market needs.
• Work closely with Branding team and advertising agencies to strategize and develop the advertising and promotions campaigns.
• Able to negotiate for premium deals with merchants and undertake events serving Premium Cardmembers.
• Manage existing and building new partnerships and strategic alliances and relationship to ensure continuity of programs and partnerships.
• Required to handle Cardmembers request & complains within the stipulated SLA.
• Able to interact and manage and build relationship with high networth clients.
• Undertake presentations and approval papers to be presented for Management approval.
• Manage marketing budget and ensure marketing plan is executed as per approved budget

Requirement

Seniority level

Employment type

Job function

Industries

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