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Influencer Marketing
Yaoyao Malaysia Info Tech Sdn BhdBangsar, WP Kuala Lumpur, Malaysia3 days ago
Job descriptionResponsible for the target completion and execution plan implementation of the TT live-streaming business, effectively driving the growth of the live-streaming business in line with the group's expectations. Influencer Business Development (BD) Relationship Management : Responsible for influencer business coordination, including initial contact, negotiation, pricing, scheduling, and ensuring long-term cooperation with influencers. Live-Streaming Mechanism Planning : Compare internal mechanisms with those of other brands, track and evaluate influencer performance, and optimize mechanisms in a timely manner, with ongoing effectiveness analysis. Live-Streaming Information Management : Regularly update influencer data and manage different live-streaming resources, including creating and monitoring MOU contracts and tracking contract fulfillment. Broadcaster Training : Responsible for training all company broadcasters, including skill training, new product training, live-streaming script creation and updates, and regular script revisions. Collaborative Management with Internal Operations Team : Responsible for creating and managing the schedules of broadcasters and floor managers for all live-streaming rooms, handling contract management, and coordinating daily shift adjustments to ensure smooth operations. Live-Streaming Effectiveness Management : Track the progress of live-streaming duration targets, make timely adjustments to ensure target achievement, and analyze the effectiveness of different time slots to assist in optimizing live-streaming operations. Advertising Placement and Effectiveness Control : Responsible for developing full channel advertising strategies, including budget control, effectiveness monitoring, and analysis, to achieve the company's set advertising goals. Annual bonus Pre-employment medical check-up EPF & SOCSO Annual Leave
Requirements
- Bachelor's Degree or Higher, major in Marketing or Business Management
- E-commerce Background for more than half a year or experience related to KOL.
- English skills for work, with at least half a year of experience, applicants with overseas work experience are preferred.
- Able to communicate in English and Bahasa Malaysia.
- Have KOL or related operation experiences, understand KOL selection criteria, understand how to make a variety of videos to make them viral.
- Able to understand various data, able to identify problems, combined with actual operation process to improve and solve problems.
- Familiar with information, understand about Livestreaming and KOL collaboration.
- Have good logical thinking, clear expression and good communication, innovative consciousness and product-oriented thinking, strong data analysis ability, good analytical judgment ability, good at integrating and coordinating all aspects of work, can work under pressure, responsible and self-motivated.
Responsibilities
Benefits
Skills
Knowledge of KOL Management Communication Skills Presentation Skills Data Analysis
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Influencer Marketing • Bangsar, WP Kuala Lumpur, Malaysia