Product Executive

This role involves comprehensive responsibility in strategic marketing communications, including creative and strategic thinking, research, administration, execution, and monitoring.

Responsibilities

• Owning responsibility in preparing and implementing the annual marketing plans, brand strategy, budget and new product launch.
• Provide and analyse sales reports on a monthly basis.
• Discuss and finalize with principals on the annual sales budget, advertising and promotion expenses with detailed activities for each financial year.
• Constantly survey the market and its environment, analyze competitors’ activities and new entrants.
• Work with salesforce on the execution of promotional activities to ensure the implementation of the designed programs attain the sales and marketing objectives.
• Manage the product life cycle of the brand by optimizing resources to ensure profitability.
• Work with event organizers on all of the sponsorships and events relevant for the carrying products to create brand awareness.
• Interface on a regular basis with key internal stakeholders and external partnerships.

Requirements

Seniority level

Executive

Employment type

Full-time

Job function

Marketing

Industries

Manufacturing

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