Strategy Manager, Connected Solution

Company Description

Strategy Manager, Connected Solutions

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technologyservices all under one roof.

We are connected in the way we think and the way we work. At the heart of our company are great people that we callUnicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.Strategy at Digitas is a multi-disciplinary team of Omnichannel CRM, Loyalty and Connected Experience Strategists,unified by a shared ambition to inspire ideas that move people.

To further accelerate this ambition, we are looking for an outstanding Strategy Manager, Connected Solutions –someone who champions a modern approach to connected brand experiences, who understands consumer behaviorand context, and architects and orchestrates strategic communications to define how brands connect to people in adigital world across paid and owned channels.

While our Creative Strategy team inspires and refines the voice of a brand, the Connections Strategy team ultimatelydefines its expression – where and how it acts – providing a vision and guiding system for how brands will mosteffectively connect with consumers through integrated and innovative campaigns.Sound like you? Read on.

Job Description

What you’ll do : As Strategy Manager, Connected Solutions, your digital media, data-informed consumer understanding, andmarketing expertise will be essential to supporting and inspiring strategic direction on key client engagements,together with Strategy lead.

Demonstrating an intimate understanding of how consumers interact with channels and technology, you will play acentral role in developing effective programmes and experiences relevant to consumers’ needs and aligned to clients’business ambitions, through an orchestrated system of paid and owned channels.

Day-to-day, your role will include :

• Analysing and gaining strong consumer data-informed insights around content engagement, media interaction,consumption and devices, to build effective strategies on Consumer Experiences, CRM & Loyalty, andCommerce.
• Developing data-driven and actionable plans using consumer journeys and audience segmentation to identifyhigh-impact moments for brands to connect across multi channels, including but not limited to digital, social,website, email, instant messaging, push notifications.
• Designing orchestrated systems of communications and consumer experiences, partnering with media planners,data analysts and creative teams to bring innovative connected campaign architectures to life.
• Uncover unique insights and direction with data analysis that inspire and create consumer and business impact,keeping a pulse on marketing technology and Consumer trends.
• Partner with client to develop innovative and meaningful member benefits, programmes or featureimprovements that differentiate the brand and delight consumer, anchored on familiarity with adtech andmartech tools and platforms.
• Partnering with other capabilities across the agency (Business leads, Data, Technology, Experience Design andother teams) to determine strategy needs, develop and facilitate implementation of solutions and programmes.

Responsibilities

This exciting and important role requires strong work experience (5-7 years; min. degree holder), including a track record of impactful work and professional ingenuity – which means you are :

Qualifications

Got what it takes? We’d love to hear from you.Digitas is an equal opportunity employer.

About Digitas Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect withpeople. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver ConnectedSolutions that include Connected Experience, CRM & Loyalty, and Data Intelligence. A Leader in Gartner’s MagicQuadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands througha global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For moreinformation visit :

Additional Information

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