Overview
We are seeking a dynamic, experienced and result-driven Marketing Manager to join our innovative Web 3 company. As a Marketing Manager, you will play a pivotal role in developing and executing strategic marketing initiatives to promote our brand, products, and services within the rapidly evolving blockchain and cryptocurrency industry. Responsibilities
Website Development and Optimisation : constantly optimise website to ensure product information, banners, medium blogs, media, etc are updated and that UI / UX are on strategy with the brand; work closely with IT Department / Developers on building new websites or launching services in providing and implementing content Content Creation and Management : oversee and implement the creation and distribution of compelling content, including blog posts, whitepapers, social media content, and other materials relevant to the crypto community; continually develop new content, channels, creatives and ideas for experimentation, optimization and acquisition growth Social Media Engagement : manage and grow our social media presence on platforms such as X, LinkedIn, Reddit, and others; develop innovative campaigns and activities leveraging the latest trends in the crypto space Community Building and User Growth : foster and actively engage with the community through online forums, social media groups, and other platforms; implement strategies to build and maintain a strong and active community; work closely with external agencies to ensure timely production of high-quality content Event Coordination : plan and execute participation in industry events, conferences, and meetups to enhance brand visibility; coordinate the organization of virtual and in-person events Collaborations and Partnerships : identify and establish strategic partnerships with influencers, crypto projects, and other relevant entities; collaborate with external partners to amplify marketing efforts Data Analysis : review and analyze the results of campaigns and experiments, and provide further strategic optimization suggestions Qualifications
Proficiency in both Chinese and English in spoken and written Strong passion for working in a start-up environment Understanding of cryptocurrency-related terminologies and trends Experience in editing / writing / creating Web3-related content and community management 2+ years experience in launching Web3 community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and managing social media : Instagram, Facebook, Telegram) Excellent communication skills, and ability to multitask with time management skills Team player who is adaptable to changes and able to work with a diverse range of people Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
IT Services and IT Consulting We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Marketing Manager • Petaling Jaya, Malaysia