Overview
We are working with a proudly Australian health and wellness brand on an exciting growth journey. Their mission is to bring clean, effective, and trustworthy supplements to support everyday health. As they continue to expand our footprint in the Southeast Asia (SEA) region, we’re looking for a creative and strategic Brand & Marketing Specialist to join our growing team.
About the Role
This is an exciting opportunity for a marketing professional who’s passionate about building a brand with purpose. You’ll drive brand awareness and engagement across SEA markets and manage our social media presence, particularly on Xiaohongshu (RED) and Instagram, ensuring our brand resonates with local audiences while staying true to our Australian identity.
Key Responsibilities
- Collaborate with retail and pharmacy partners to execute joint marketing initiatives.
- Develop and manage brand campaigns across digital and retail channels in SEA markets.
- Work closely with marketing agencies and third-party partners to deliver creative content and localized activations.
- Plan and implement social media strategies for Xiaohongshu, Instagram, and other key platforms.
- Localize global brand assets for different regions and audiences.
- Support influencer collaborations and KOL marketing.
- Monitor performance metrics, consumer insights, and competitor trends to optimize campaigns.
- Ensure consistent brand storytelling across all touchpoints.
About You
Bachelor’s degree in Marketing, Communications, or related field.3+ years of experience in brand or marketing roles (FMCG, supplements, or beauty preferred).Strong understanding of social media platforms, especially Xiaohongshu (RED) and Instagram.Experience working with marketing agencies and external partners.Knowledge of SEA consumer markets and Chinese-speaking audiences is highly desirable.Creative mindset, data-driven, and passionate about health and wellness.Why Join Us
Be part of a fast-growing Australian brand with international ambitions.Opportunity to make a real impact in shaping the brand’s presence across Asia.Supportive, collaborative, and flexible work environment.Competitive salary and growth opportunities.Details
Seniority level : Mid-Senior levelEmployment type : Full-timeJob function : Marketing and SalesIndustries : Pharmaceutical Manufacturing, Food and Beverage Retail, and Wellness and Fitness Services#J-18808-Ljbffr