Outbound Lead Gen Operations Manager

Brew Interactive Pte LtdCentral George Town, Penang, Malaysia

1 day ago

Job description

We deliver a high-performance AI-Enhanced Outbound Lead Gen Service designed to help clients run hyper-personalized, multi-channel outreach campaigns at scale. We combine AI‑powered messaging, strategic targeting, and campaign automation to connect our clients with the right decision‑makers—faster and more effectively. As a key player in this offering, you’ll help bring these campaigns to life from end to end.

Location : Cyberjaya, Selangor, Malaysia

Key Responsibilities

Client Intake & Briefing – Gather campaign goals, target persona details, and messaging preferences directly from clients. Create or delegate contact mining briefs to source accurate and relevant lead data.
Messaging Strategy & Sequence Development – Collaborate with clients to define outreach angles, tone, and messaging themes. Build and manage multi‑step, multi‑channel outreach sequences (email, social, phone). Leverage AI tools to generate personalized messaging based on campaign inputs.
Data Enrichment & AI Prompt Execution – Enrich contact data with relevant insights to drive personalized outreach. Use structured AI prompts to generate contact‑level summaries, pain points, and hooks. Review and edit AI‑generated outputs to ensure message quality and alignment.
Campaign Execution & Lead Engagement – Launch and monitor outbound campaigns across channels. Respond promptly to inbound replies, including objections, meeting requests, or follow‑ups. Make outbound calls when applicable to support conversion and engagement.
Performance Reporting & Optimization – Provide regular updates on campaign performance with insights and recommended actions. Track key outreach metrics and optimize sequences to improve effectiveness. Maintain organized tracking of lead status and campaign progress.
Team Collaboration & Escalation – Work cross‑functionally with internal team members (e.g., research, QA, ops) to meet campaign needs. Report directly to the Operations Director with ongoing status updates, blockers, and wins.

Required Skills & Experience

Proven experience managing outbound sales or lead generation campaigns from start to finish.

Strong understanding of outbound strategy, messaging frameworks, and persona targeting.

Hands‑on experience with AI tools (e.g., ChatGPT, Perplexity) for prompt writing and content generation.

Comfortable navigating contact data tools and platforms (e.g., Apollo, LinkedIn Sales Navigator).

Strong copywriting and editing skills, especially for cold outreach messaging.

Excellent written and verbal communication skills for both client interaction and lead engagement.

Organized, proactive, and able to manage multiple campaigns simultaneously.

Comfortable handling replies from leads (positive, negative, or objection‑based) with professionalism.

Analytical mindset – able to interpret campaign performance data and suggest improvements.

Willingness to cold call leads when needed and follow structured call scripts.

Experience working remotely and communicating within a distributed team.

Familiarity with CRMs and campaign tracking tools is a plus.

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Operation Manager • Central George Town, Penang, Malaysia