Trade Channel Marketing Executive (Individual Contributor) - Pet FoodAddiction Pet Foods • Kuah, Kedah, Malaysia
Trade Channel Marketing Executive (Individual Contributor) - Pet Food
Addiction Pet Foods • Kuah, Kedah, Malaysia
2 days ago
Job descriptionSupport the planning and rollout of trade marketing programmes for assigned markets (SEA, NZ, AU, US) in alignment with brand and sales strategies. Localise global / regional campaigns into channel‑specific activation plans (modern trade, general trade, pet specialty, veterinary, e‑commerce). Prepare trade decks, sell‑in materials, and programme toolkits for distributors, key accounts and field sales teams. Coordinate promo calendars, listing and relisting activities, price mechanics and in‑store / online campaigns with sales and distributors. Execute in‑store activation plans including POSM deployment, gondola ends, shelf strips, wobblers and shopper education materials. Support e‑commerce and omnichannel activations (e.g., campaign pages, banners, vouchers, bundles) in collaboration with digital and e‑commerce teams. Manage POSM inventory, allocations and distribution to markets; ensure proper usage, compliance with brand guidelines and timely replenishment. Assist in planning and executing pet events, trade shows and customer activations to drive trial and brand visibility. Track performance of trade promotions and channel programmes (sell‑in, sell‑out, off‑take, distribution, visibility KPIs). Consolidate data from distributors, retailers and internal systems into regular reports and dashboards for Sales and Marketing. Identify gaps and opportunities by channel, account and market, and propose corrective actions or test‑and‑learn initiatives. Monitor competitor activities (pricing, promotion, visibility, NPD) and share structured insights with stakeholders. Collaborate closely with Sales, Key Account Management, Brand Marketing, e‑commerce and Supply Chain to ensure aligned execution. Work with distributors and key retail partners to secure visibility, implement agreed programmes and resolve on‑ground issues. Support training for distributor and field sales teams on brand fundamentals, product knowledge and key trade programmes. Maintain clear documentation and communication of plans, timelines and expectations to all stakeholders. Participate in cross‑functional projects (e.g., new market launches, channel pilots, merchandising standards, process improvements). Continuously look for ways to simplify reporting, streamline trade processes and enhance the quality of in‑market execution. Bachelor’s degree in Marketing, Business, Management or a related field. 2‑5 years experience in Trade Marketing, Channel Marketing, Shopper Marketing or a related commercial role in FMCG; pet food or pet care experience is an advantage. Exposure to multi‑country or regional roles (preferably SEA; experience or familiarity with NZ / AU / US markets is a plus). Good understanding of trade channels : modern trade, general trade, pet specialty / vet channel and e‑commerce. Strong numerical and analytical skills; comfortable working with Excel / Sheets and sales data (off‑take, share, distribution, promo uplift). Experience working with distributors and / or key accounts is strongly preferred. Proficient in English (spoken and written); Bahasa Malaysia or other regional languages are an advantage. Willing to work with different time zones and occasionally travel to markets as required. Channel & Shopper Understanding – understands how different channels operate and how shoppers behave in pet food and FMCG environments. Trade Program Execution – able to translate plans into clear activation steps, timelines and checklists for partners and field teams. Data‑Driven Decision Making – uses numbers to evaluate promotions, identify gaps and recommend improvements. Project & Time Management – manages multiple markets, campaigns and stakeholders while meeting deadlines. Results‑Oriented & Proactive – driven to deliver commercial impact and take initiative without waiting to be told. Collaboration & Stakeholder Management – builds good working relationships with sales, distributors and external partners. Communication Skills – clear, structured and professional written and verbal communication across cultures and time zones. Adaptability & Learning Mindset – comfortable working in a fast‑moving, multi‑country environment and open to learning about new markets, systems and tools.
Trade Channel Marketing Executive – Pet Food
Position Title : Trade Channel Marketing Executive – Pet Food
Position Details
- Level : Assistant Manager (Individual Contributor)
- Department : Trade Marketing
- Location : Malaysia (remote) – supporting Southeast Asia, New Zealand, Australia, and the United States
- Job Classification : Individual Contributor
- Reports To : Head of Trade Marketing (APAC) / Marketing Director
Job Purpose
The Trade Channel Marketing Executive is responsible for driving in‑market execution and visibility of our pet food brands across key channels and markets. Based in Malaysia, this role supports Southeast Asian countries and selected global markets (NZ, AU, US) by localising global strategies into channel‑ready programmes, coordinating trade promotions and in‑store / online activations, and tracking commercial performance. The role ensures our brands win at the point of sale – online and offline – through effective trade programmes, strong distributor / retailer support, and data‑driven optimisation.
Key Result Areas & Responsibilities
Trade & Channel Program Execution
Channel Activation, POSM & Visibility
Performance Tracking, Analysis & Reporting
Stakeholder & Partner Collaboration
Ad Hoc Projects & Continuous Improvement
Job Specifications / Qualifications
Core Competencies – Role Specific
Behavioural Competencies
#J-18808-Ljbffr
Create a job alert for this search
Marketing Executive • Kuah, Kedah, Malaysia
Related jobs)
)
Marketing Campaign Specialist (Cantonese Required)
MoneyHero Group (Nasdaq : MNY) • Kuah, Kedah, Malaysia
Marketing Campaign Specialist (Cantonese Required).Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features.
Direct message the job poster from MoneyHero Group ...Show more
Last updated: 27 days ago • Promoted
Associate Manager, Customer Marketing (Bangkok-based, relocation provided)
Agoda • Kuah, Kedah, Malaysia
Associate Manager, Customer Marketing (Bangkok-based, relocation provided).Agoda – a leading online travel booking platform that connects travelers with 4.
M hotels, flights, and activities worldwid...Show more
Last updated: 27 days ago • Promoted
Associate, Marketing (Cantonese Required) Kuala Lumpur, Malaysia
MoneyHero Group • Kuah, Kedah, Malaysia
This is a fully remote role to be based in Malaysia.We will prioritize candidates who are based in Malaysia and do not require a work visa sponsorship.
MoneyHero Group (Nasdaq : MNY) is a market lead...Show more
Last updated: 22 days ago • Promoted
Partner Sales Director - IHV Alliances
Canonical • Kuah, Kedah, Malaysia
Canonical Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.Join or sign in to find your next job.Partner Sales Director - IHV Alliances.
Canonical Kuala Lumpur, Federal Territory of Kuala L...Show more
Last updated: 30+ days ago • Promoted
GBTECH's Brand Ambassador
Gbtech • Kuah, Kedah, Malaysia
At GBTECH, we’re more than just a tech company, we are innovators, problem-solvers, and future-builders.Now, we’re inviting passionate, driven individuals to join our.
Brand Ambassadorship Program (...Show more
Last updated: 30+ days ago • Promoted
Product Marketing Manager - Piktochart
ThriveCart • Kuah, Kedah, Malaysia
Product Marketing Manager - Piktochart.Piktochart is a web-based graphic design platform that empowers users to create professional-grade visuals, including infographics, presentations, and videos,...Show more
Last updated: 30+ days ago • Promoted
eCommerce Strategist
Orius Digital • Kuah, Kedah, Malaysia
We’re looking for a sharp, data-driven.Strategy team and help drive measurable growth for our D2C clients.This is a hands-on, individual contributor role focused on uncovering insights, shaping str...Show more
Last updated: 30+ days ago • Promoted
Key Account Executive (Retention and Upselling)
Alpha Iota BPO Sdn Bhd • Kuah, Kedah, Malaysia
Key Account Executive (Retention and Upselling).About the job Key Account Executive (Retention and Upselling).Join Our Alpha Iota Family, Where Everyone Wins!.
Exciting Work-from-Home Opportunities....Show more
Last updated: 30+ days ago • Promoted
Assistant Manager, E-Commerce
Second Talent • Kuah, Kedah, Malaysia
About the job Assistant Manager, E-Commerce.Job Title : Assistant Manager, E-Commerce.Including all the tax, EPF, Socso).
Must-have : experience with eCommerce management and professional in Mandarin,...Show more
Last updated: 30+ days ago • Promoted
Sr Biopharmaceutical Rep - Cardiovascular (based in Penang)
Amgen Inc. (IR) • Kuah, Kedah, Malaysia
Sr Biopharmaceutical Rep - Cardiovascular (based in Penang) page is loaded## Sr Biopharmaceutical Rep - Cardiovascular (based in Penang)remote type : Field Workerlocations : Malaysia - Kuala Lump...Show more
Last updated: 30+ days ago • Promoted
Retention Strategist
Common Thread Co • Kuah, Kedah, Malaysia
Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price".
We are seeking a Driven and Results‑Orien...Show more
Last updated: 3 days ago • Promoted
Marketing Coordinator
Mashreq Bank • Kuah, Kedah, Malaysia
The Elite Job is seeking a dynamic, detail-oriented, and creative.This role is perfect for a candidate who thrives in a fast-paced environment, possesses strong organizational skills, and is passio...Show more
Last updated: 30+ days ago • Promoted
Remote Digital Marketing Executive : E‑Commerce & Ads Expert
VDart Malaysia • Kuah, Kedah, Malaysia
A leading digital marketing company in Malaysia is seeking a qualified candidate for a role focused on e-commerce and digital marketing.
The ideal candidate will have a Diploma or Degree in a releva...Show more
Last updated: 5 days ago • Promoted
Digital Marketing Executive
FastLane Capital Limited • Kuah, Kedah, Malaysia
Singapore based firm specialising inimmigration consultancy, corporate secretarial, tax and accounting services.This role is remote role and have to travel to Singapore office.In This role, you wil...Show more
Last updated: 30+ days ago • Promoted
Country Manager, Malaysia & Indonesia — AI & Enterprise Sales
Proto • Kuah, Kedah, Malaysia
A leading AI solutions provider is seeking a Country Manager to oversee operations in Malaysia and Indonesia.The role involves engaging with prospects, managing a sales pipeline, and leading presen...Show more
Last updated: 1 day ago • Promoted
Shopify Manager
STERRY • Kuah, Kedah, Malaysia
STERRY is a Growth Marketing Agency specializing in Crowdfunding, Advertising, PR, and Creative Solutions.We help clients generate over $25M+ USD in directly trackable revenue through online channe...Show more
Last updated: 30+ days ago • Promoted
Performance Marketing Executive - Remote
Heroes of Digital • Kuah, Kedah, Malaysia
Performance Marketing Executive - Remote.We are seeking a stellar senior performance marketing account executive to execute Google and Social Media (Meta, TikTok & LinkedIn) ad campaigns.Your roles...Show more
Last updated: 29 days ago • Promoted
Senior Performance Marketing Executive - FB / IG ads (Remote)
Write Edge • Kuah, Kedah, Malaysia
At Write Edge, we specialise in providing high-quality English and Writing tuition classes for Primary and Secondary school students in Singapore.
The English enrichment centre was founded in 2014 w...Show more
Last updated: 20 days ago • Promoted