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Head, Personal Financial Services (UX)

Head, Personal Financial Services (UX)

Hong Leong Bank BerhadKuala Lumpur, Kuala Lumpur, Malaysia
2 days ago
Job description

The Head of UX for Personal Financial Services will focus on managing and enhancing the overall User Experience and UI Copywriting for our digital platforms and marketing journeys tied to products and / or services. It includes the development of a comprehensive digital UX strategy and standards, while also contributing to achieving key metrics aligned with the bank's overall digital ambitions. The successful candidate will report directly to the General Manager for Digital, Personal Finance Services.

Functional Responsibilities

  • Development of overall UX strategy for Hong Leong Digital Journeys
  • Undertaking the roles and responsibilities to innovate new / existing products and functions on HLB Digital Banking Platform
  • Conversant with all aspects of the product or services and its features in the capacity of product evangelist / advocacy to the consumers
  • Collaborate in development of product & services on digital banking platform during conceptualisation, Analysis, Usability Test (UAT) and pre-Go Live review (QC)
  • Research on UX trends and from time to time propose new innovative experience of new or existing products for digital banking application.

Managerial Responsibilities

  • Contribute and ensure the business meets the established divisional goals and objectives by providing subject matter expert and managerial leadership, direction, and effective execution and monitoring
  • Continuously develop a transparent, trusting and psychologically safe environment where team can be genuine and problems can be raised without any fear of blame or judgment, with an emphasis on learning, collaboration and problem solving.
  • Mentoring : Coach managers to produce their best work and provide career development opportunities.
  • Methods : Encourages team to use informal / formal methods e.g. user research, design thinking, usage of data metrics and others to validate the final user experience.
  • Set priorities, manage scope and provide actionable guidance to meet project / enhancement delivery timeline.
  • Organisational Responsibilities

  • Continuous process improvement projects in building brand awareness and improve customers’ experience.
  • Fostering collaboration, consensus, understanding and manages group dynamics between business needs, IT systems / project constraints, compliance and supporting team viewpoints to in achieving the best UX experience possible in line with Bank’s brand guidelines.
  • Jobholder Requirement

    Education / Qualification

  • Advanced Diploma / Degree holder in a relevant field (e.g., Design, Computer Science, Communications, or Business).
  • Experience

  • 12 years and above experience from top tier consulting firm / agency and / or banking or any relevant industry.
  • Experience in Enterprise, Internet and / or Mobile apps solution implementation is a plus.
  • Significant experience in supporting or managing web / app with medium to large features and functions.
  • Experienced in managing a small to mid-size Business Analyst / UX team.
  • Special Skills

  • AGILE and SCRUM certification is a plus.
  • Possess good communication and interpersonal skills and ability to interact professionally with a diverse group, executives, managers and subject matter experts.
  • Team player with the confidence to take the lead to communicate with internal and external stakeholders.
  • Strong negotiation and conflict management skills.
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    Personal Financial • Kuala Lumpur, Kuala Lumpur, Malaysia