Head, Personal Financial Services (UX)

Role Overview

The Head of UX for Personal Financial Services will focus on managing and enhancing the overall User Experience and UI Copywriting for our digital platforms and marketing journeys tied to products and / or services. It includes the development of a comprehensive digital UX strategy and standards, while also contributing to achieving key metrics aligned with the bank's overall digital ambitions. The successful candidate will report directly to the General Manager for Digital, Personal Finance Services.

Responsibilities

Functional :

• Develop overall UX strategy for Hong Leong Digital Journeys and innovate new / existing products and functions on the digital banking platform.
• Serve as product evangelist, conversant with all aspects of products, services, and features to advocate for consumers.
• Collaborate on product and service development during conceptualization, analysis, UAT, and pre-Go Live review.
• Research UX trends and propose innovative experiences for new or existing digital banking products.

Managerial :

Organisational :

Skills & Experience We Are Looking For

Your application will include the following questions :

Company Overview

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital‑at‑the‑Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life‑long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.

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