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Digital Marketing Manager

Digital Marketing Manager

Niagawan Plus Sdn BhdBayan Lepas, Penang, Malaysia
6 hours ago
Job description

Overview

We are seeking a results-driven Digital Marketing Manager to spearhead Niagawan’s entry into new markets and lead our marketing execution. This role is both hands-on and strategic : you will take marketing direction and strategy directly from the CEO, then oversee and coordinate the Malaysia marketing team across Facebook and TikTok. If successful, you will transition into a permanent role as Head of Digital Marketing, managing both Malaysia and new markets.

Responsibilities

  • Translate CEO’s marketing direction and strategy into actionable campaign plans.
  • Coordinate Malaysia’s digital marketing team members to achieve company goals on Facebook and TikTok : Campaign Specialist, Content Writer, Video Editors, Website & Landing Page Developer, TikTok Marketer & Content Creator, TikTok Live Host.
  • Work with the Content Writer to develop video scripts and ad copy; evaluate whether content is compelling and aligned with customer pain points.
  • Ensure scripts and copy use strong hooks, clear messaging, and proven video frameworks.
  • Launch and optimize paid ads campaigns (Facebook Ads, TikTok Ads).
  • Build and manage lead generation funnels, ensuring cost-effective CPL.
  • Engage with leads via Messenger / WhatsApp, nurture, and close sales.
  • Guide customers through onboarding (activation, setup, FAQs), escalating technical issues to HQ.
  • Conduct market research on SME digital behavior and competitors in target regions.
  • Prepare weekly reports with clear data on leads, CPL, conversions, and customer feedback.

Qualifications / Requirements

  • Based in Malaysia.
  • Minimum 4–5 years of hands-on digital marketing experience, including content creation and paid ads.
  • Proven track record in Facebook and TikTok lead generation and conversion for SaaS / SME solutions.
  • Strong ability to evaluate and improve video scripts and ad copy; able to identify customer pain points and strong hooks.
  • Skilled in content planning and applying video frameworks for short-form social media content.
  • Competent with video editing tools (CapCut, Canva).
  • Strong communication skills in English.
  • Able to take direction from CEO, convert into clear execution plans, and coordinate with multiple team members.
  • Proactive, creative, and independent problem-solver.

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing and Sales

    • Industries

  • IT Services and IT Consulting

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    Digital Marketing Manager • Bayan Lepas, Penang, Malaysia