Executive, Marketing Management

Overview

Effective Cost Management – To manage cost against Departmental budget related with the implementation of the Marketing plan.

Responsibilities

• Campaign / Marketing Management – Strategize, plan and implement the campaign based on the focus product, in line with Bank’s Annual Business Plan.
• Campaign / Marketing Promotions – To plan and strategize promotional execution via various touch points to ensure the message reaches the targeted audience.
• Marketing material preparation - Ensure the adequacy of product flyers, bunting & banner to assist in boosting sales confidence among the sales personnel through all communication channels.
• Market & competitor analysis - Analyzing on competitor’s strategy & developing a great strategy or solutions related with Marketing to stay ahead of the competition for deposit product to counter the offering form the competitor in banking industry.
• Campaign / Marketing performance monitoring - To monitor on performance of current campaign & promotion by tracking / monitoring / reporting template, calculator & any template activities driven to ensure the impact on the campaign / initiatives implemented by the team can be measured for the Management reporting.
• Campaign / Marketing fulfillment – Ensure the campaign / marketing fulfillment activities related with the campaign / marketing implementation such as procurement process, winner selection, prize giving etc to be done in timely manner.
• Creating awareness among the community on the financial services provided by the bank to assist in obtaining the financial capabilities to achieve the bank’s goal.
• Development of comprehensive marketing plan and activities related with the consumer banking product and services.
• Ensuring all operation matters related with the marketing plan implementation to be resolved within the timeline.

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