Email & Retention Marketing Executive

Key Responsibilities -Manage and execute BloomThis’ email, WhatsApp, and loyalty marketing programs, including list creation / segmentation, layout design, link tagging, scheduling, and test setup -Continuously improve retention KPIs : deliverability, open rates, click-through rates, conversions, opt-outs, revenue, lifetime value, and other business-specific goals -Research and implement new strategies for email and retention marketing -Develop and manage monthly email and WhatsApp marketing calendars -Plan, build, and launch acquisition / lead-generation campaigns via email and WhatsApp -Set up automated flows and lifecycle campaigns -Create and execute weekly campaign blasts  -Conduct A / B testing to refine strategy and improve results  -Generate and analyse weekly / monthly performance reports -Collaborate with the team to brainstorm product and campaign ideas [Apply now at https : / / my.hiredly.com / jobs / jobs-malaysia-bloomthis-job-email-retention-marketing-executive]

Requirements -1–2 years of experience in email and / or retention marketing  -Bachelor's degree in Mass Communications, Marketing, or a related field -Proficiency with email and WhatsApp marketing platforms (e.g., Klaviyo, WATI, or similar ESPs) -Solid understanding of email and WhatsApp best practices -Experience in e-commerce retention marketing -Strong analytical skills and ability to interpret data to optimise performance -Excellent communication, organisation, and time management skills -Creative mindset with a keen eye for design and copy -Ability to manage multiple projects in a fast-paced, ever-evolving environment -A passion for learning, experimentation, and continuous improvement