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Trade Channel Marketing Executive (Individual Contributor) - Pet Food
Trade Channel Marketing Executive (Individual Contributor) - Pet FoodAddiction Pet Foods • Malacca City, Malacca, Malaysia
Trade Channel Marketing Executive (Individual Contributor) - Pet Food

Trade Channel Marketing Executive (Individual Contributor) - Pet Food

Addiction Pet Foods • Malacca City, Malacca, Malaysia
8 days ago
Job description

Trade Channel Marketing Executive – Pet Food

Position Title : Trade Channel Marketing Executive – Pet Food

Position Details

  • Level : Assistant Manager (Individual Contributor)
  • Department : Trade Marketing
  • Location : Malaysia (remote) – supporting Southeast Asia, New Zealand, Australia, and the United States
  • Job Classification : Individual Contributor
  • Reports To : Head of Trade Marketing (APAC) / Marketing Director

Job Purpose

The Trade Channel Marketing Executive is responsible for driving in‑market execution and visibility of our pet food brands across key channels and markets. Based in Malaysia, this role supports Southeast Asian countries and selected global markets (NZ, AU, US) by localising global strategies into channel‑ready programmes, coordinating trade promotions and in‑store / online activations, and tracking commercial performance. The role ensures our brands win at the point of sale – online and offline – through effective trade programmes, strong distributor / retailer support, and data‑driven optimisation.

Key Result Areas & Responsibilities

Trade & Channel Program Execution

  • Support the planning and rollout of trade marketing programmes for assigned markets (SEA, NZ, AU, US) in alignment with brand and sales strategies.
  • Localise global / regional campaigns into channel‑specific activation plans (modern trade, general trade, pet specialty, veterinary, e‑commerce).
  • Prepare trade decks, sell‑in materials, and programme toolkits for distributors, key accounts and field sales teams.
  • Coordinate promo calendars, listing and relisting activities, price mechanics and in‑store / online campaigns with sales and distributors.

    • Channel Activation, POSM & Visibility

  • Execute in‑store activation plans including POSM deployment, gondola ends, shelf strips, wobblers and shopper education materials.
  • Support e‑commerce and omnichannel activations (e.g., campaign pages, banners, vouchers, bundles) in collaboration with digital and e‑commerce teams.
  • Manage POSM inventory, allocations and distribution to markets; ensure proper usage, compliance with brand guidelines and timely replenishment.
  • Assist in planning and executing pet events, trade shows and customer activations to drive trial and brand visibility.

    • Performance Tracking, Analysis & Reporting

  • Track performance of trade promotions and channel programmes (sell‑in, sell‑out, off‑take, distribution, visibility KPIs).
  • Consolidate data from distributors, retailers and internal systems into regular reports and dashboards for Sales and Marketing.
  • Identify gaps and opportunities by channel, account and market, and propose corrective actions or test‑and‑learn initiatives.
  • Monitor competitor activities (pricing, promotion, visibility, NPD) and share structured insights with stakeholders.

    • Stakeholder & Partner Collaboration

  • Collaborate closely with Sales, Key Account Management, Brand Marketing, e‑commerce and Supply Chain to ensure aligned execution.
  • Work with distributors and key retail partners to secure visibility, implement agreed programmes and resolve on‑ground issues.
  • Support training for distributor and field sales teams on brand fundamentals, product knowledge and key trade programmes.
  • Maintain clear documentation and communication of plans, timelines and expectations to all stakeholders.

    • Ad Hoc Projects & Continuous Improvement

  • Participate in cross‑functional projects (e.g., new market launches, channel pilots, merchandising standards, process improvements).
  • Continuously look for ways to simplify reporting, streamline trade processes and enhance the quality of in‑market execution.

    • Job Specifications / Qualifications

  • Bachelor’s degree in Marketing, Business, Management or a related field.
  • 2‑5 years experience in Trade Marketing, Channel Marketing, Shopper Marketing or a related commercial role in FMCG; pet food or pet care experience is an advantage.
  • Exposure to multi‑country or regional roles (preferably SEA; experience or familiarity with NZ / AU / US markets is a plus).
  • Good understanding of trade channels : modern trade, general trade, pet specialty / vet channel and e‑commerce.
  • Strong numerical and analytical skills; comfortable working with Excel / Sheets and sales data (off‑take, share, distribution, promo uplift).
  • Experience working with distributors and / or key accounts is strongly preferred.
  • Proficient in English (spoken and written); Bahasa Malaysia or other regional languages are an advantage.
  • Willing to work with different time zones and occasionally travel to markets as required.

    • Core Competencies – Role Specific

  • Channel & Shopper Understanding – understands how different channels operate and how shoppers behave in pet food and FMCG environments.
  • Trade Program Execution – able to translate plans into clear activation steps, timelines and checklists for partners and field teams.
  • Data‑Driven Decision Making – uses numbers to evaluate promotions, identify gaps and recommend improvements.
  • Project & Time Management – manages multiple markets, campaigns and stakeholders while meeting deadlines.

    • Behavioural Competencies

  • Results‑Oriented & Proactive – driven to deliver commercial impact and take initiative without waiting to be told.
  • Collaboration & Stakeholder Management – builds good working relationships with sales, distributors and external partners.
  • Communication Skills – clear, structured and professional written and verbal communication across cultures and time zones.
  • Adaptability & Learning Mindset – comfortable working in a fast‑moving, multi‑country environment and open to learning about new markets, systems and tools.

    • #J-18808-Ljbffr

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