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Digital Marketing (Performance Marketing)

Digital Marketing (Performance Marketing)

Digital SymphonyPetaling Jaya, Selangor, Malaysia
30+ days ago
Job description

We're looking for a Performance Marketing ninja who has a strong grasp of current paid marketing platforms and strategies to lead integrated digital marketing campaigns from concept to execution. This role involves analysing campaign data, aligning client objectives, assisting with media planning, and executing paid digital marketing strategies. This includes multi-channel digital media buys, lead generation, campaign performance monitoring, optimisation, and reporting.

Job Requirements

Responsibilities :

  • Plan and execute all performance marketing campaigns, including SEM, marketing database, email, social media, search, and display advertising campaigns.
  • Strategise omni-channel campaigns to meet client business objectives including lead generation, conversions, and awareness.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify campaign trends, formulate insights, optimise spend and performance based on the insights gathered.
  • Brainstorm new and creative growth strategies for digital-led campaigns.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create web, mobile, and social integrated solutions.
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Instrument conversion points and optimise user funnels.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Requirements :

  • BS / MS degree in marketing or a related field.
  • SPM (or equivalent) distinction (A) in Mathematics at minimum.
  • Proven working experience in digital marketing and digital media buying is a plus.
  • Fresh grads with excellent academic record and attitude are welcomed.
  • Demonstrable experience leading and managing SEM, marketing database, email, Meta, and / or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience in optimising landing pages and user funnels.
  • Experience with A / B and multivariate experiments.
  • Solid knowledge of website analytics tools (e.g., Google Analytics & Heat Map tools).
  • Working knowledge of ad serving tools (e.g., Facebook Manager, Google Adwords, LinkedIn Ad Manager, and other ad networks).
  • Experience in setting up and optimising paid digital campaigns.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

    • Skills

    Google Ads, Google Ad Manager, Media Planning, Lead Generation, Facebook Advertising, Programmatic Media Buying, Digital Marketing, TikTok Marketing, Google Analytics

    Company Benefits

    Company Laptop

    Access to a company laptop with software and tools.

    Medical, Dental & Optical Claims

    Outpatient medical claims for confirmed staff. Optical & dental claims after 1 year of service.

    Loyalty Benefits & Rewards

    Loyalty bonuses, allowances for wedding, childbirth, and festivals for long-serving staff. Wellness allowance, company trips, team-building, recreational activities, and various leaves. We support continuous learning with training and sponsored certifications.

    Digital Symphony, or DS, is a performance-driven digital agency based in Ara Damansara. We are passionate about data-driven decisions and quality, and we value teamwork and efficiency. Our expertise lies in executing end-to-end digital campaigns without sacrificing team harmony.

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    Digital Marketing • Petaling Jaya, Selangor, Malaysia