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Property Marketing Executive

Pembinaan Purcon Sdn BhdPetaling Jaya, Selangor, Malaysia

17 hours ago

Job description

We are looking for a driven and detail-oriented Senior Marketing Executive to join our Sales & Marketing team.

This role is responsible for executing and optimizing campaigns, supporting sales conversion, and ensuring Purcon's projects stand out in a competitive property market.

KEY PERFORMANCE AREAS

Campaign Execution

Run campaigns across Meta, Google, TikTok, WhatsApp, and offline events.
Implement retargeting, remarketing, and nurturing flows to move cold leads down the funnel.

Sales Support & CRM Follow-up

Coordinate with Sales to track lead quality and objections.

Manage WhatsApp automations, call scripts, and CRM tagging accuracy.

Monitor lead progress from interest → viewing → booking.

Content & Creative Support

Assist in producing visuals, captions, short videos, and social media posts.

Ensure messaging is consistent with project USPs.

Draft, proofread, and refine content for clarity and call-to-action.

Market Research & Buyer Insights

Track competitor launches, pricing, and promotions.

Gather buyer feedback from sales team and surveys to refine targeting.

Update buyer personas with latest demographic and psychographic data.

Media Buying & Performance Tracking

Assist in setting up and monitoring ads on Meta, Google, and TikTok.

Track CPL, CTR, lead-to-viewing rates weekly.

Highlight underperforming ads and propose adjustments.

On-ground Launch & Event Support

Prepare brochures, buntings, signboards, and videos for launches.

Support execution of soft launches, roadshows, and exhibitions.

Liaise with vendors, agencies, and internal teams to ensure timely delivery.

Reporting & Continuous Improvement

Prepare weekly dashboards for management review.

Document campaign results and key lessons.

Suggest small-scale tests (copy, visuals, targeting) for constant improvement.

Job Requirements

Qualifications :

Diploma or Degree in Marketing, Business, Communications or related field.

Experience :

3–5 years in digital and offline marketing execution.

Property industry experience is an advantage.

Skills & Competencies :

Proficient in Meta & Google Ads, CRM tools (SAM preferred).

Strong copywriting and content creation ability.

Basic video editing and design skills (advantage).

Attention to detail, proactive, and able to work in a fast-paced environment.

Strong team player – able to collaborate with Sales and vendors.

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Marketing Executive • Petaling Jaya, Selangor, Malaysia