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Assistant Manager, Digital Sales

HSBCKuala Lumpur, Malaysia

17 days ago

Job description

Responsibilities

This is an existing IWPB role that will be a key member of the Digital Sales team, reporting to the Digital Sales Manager. One of the five strategic priorities for IWPB is to accelerate Digital Transformation to deliver a 'Bank in Your Pocket'; IWPB has 38m customers globally but less than 60% of these customers are active users of digital or mobile channels. The Digital Sales team will be accountable for growing usage of digital channels for all existing and new to bank and customers.

The Assistant Digital Sales Manager will actively support the implementation of effective digital sales strategy and journey transformation outlined below :

Accountable for Digital sales and revenue targets across wealth & retail products through digital channel.
Support Sales Manager to lead the execution of the digital sales strategy, digital journey optimization, enhanced digital proposition, customer awareness and acquisition efficiency to deliver the IWPB strategy.
Responsible to leadmercialization of digital journeys available across branch and digital channel, enable the digital straight through and assisted acquisition strategy, manage the sales funnel to increase customers' conversion (visit to submission and sales conversion).
Collaborate with Data, Marketing, Product and Distribution colleagues to drive digital sales through strategic campaigns or transformative enhancement.
Benchmark digital sales performance and processes against industry best practice; propose capability and / or process solutions to improve sales and conversion.
Perform sales funnel analysis to identify growth opportunities and translating it to executable strategy. Collaborate with stakeholders to drive the positive change
Plan & execute sales activities, develop relevant customermunication materials to cross-sell and upsell whilst adhering to the regulatory and internal guideline.
Monitor KPIs with day-to-day reporting, collaborate closely with global and local business stakeholders, risk &pliance, content management teams and etc. To plan, design, develop, test and launch relevant initiative on our public website, mobile and online banking channels.
To be successful the individual must be passionate about creating a digital first mind-set among all physical channels, as well as be exceptional atplex problem solving and change delivery.

Requirements

Ability to set clear strategic direction, aligned with Propositions, Product, Channels and Functions.

Good understanding of digital technologies and physical distribution channels.

Ability to drive change and innovation with respect to costs, revenue and service.

Strong understanding of culture and experience positively driving culture.

Strong data analytical skills, and goodmunication skills with experience in presentation to various stakeholders including frontline.

Strong interpersonal skills and has the ability tomunicate and influence at all levels of the organization.

Proven experience in building and delivering a modern digital execution capability with tangible oues ( demonstrated by increase in penetration rates, conversion rates, lower cost of acquisition)

Bachelor's degree above, major in IT, business or marketing is preferred.

Min. 4 years of digital marketing or business management experience, experience or knowledge with financial industry is preferred.

Opening up a world of opportunity

hsbc / careers

HSBC ismitted to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by HSBC Bank Malaysia Berhad Job ID 0000LD9H

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Assistant Sales Manager • Kuala Lumpur, Malaysia