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Digital Copywriter – Paid Ads

MVC ResourcesMalaysia, Malaysia

15 hours ago

Job description

Managing Director (Malaysia) - We are HIRING!

Employment Type : 2-year contract (Renewable yearly / converted to permanent staff)

Working Model : Hybrid (3 Days WFO, 2 Days WFH)

Overview

We are looking for a creative, performance-driven Paid Media Copywriter to join our dynamic team. You will be responsible for developing, writing, and testing high-impact ad copy and visual concepts across all major paid channels to directly influence key business growth targets.

The ideal candidate understands direct response principles and uses campaign data to inform creative strategy. You will collaborate with Paid Media Managers and designers, analysing briefs to recommend optimal ad formats and creating both copy and basic visuals. This role offers a direct chance to craft engaging, data-backed narratives that optimise funnel performance in a collaborative, international environment.

Core focus

Analyse campaign briefs and recommend optimal ad formats and creatives.
Write persuasive and engaging copy for paid ads, landing pages, and email campaigns.
Writing copy for paid media ads (likely Meta Ads, Google Ads, LinkedIn Ads, etc.).
Source or recommend visuals (images / videos) to complement ad copy.
Create basic banners and creatives using Adobe Express / Adobe Photoshop
Adapt and refine ad copy in response to campaign optimisation needs.
Proofread campaign materials, ensuring clarity and brand alignment.
Collaborate with paid media managers to design and execute A / B tests.
Review campaign data across platforms and translate insights into content recommendations.
Stay up to date with social media guidelines, ad trends, and best practices.
Support overall marketing strategy with fresh, data-backed creative ideas.

Nature of work

More short-form, performance-driven copywriting than long-form brand storytelling. Think headlines, ad captions, call-to-actions.

Required skills

Strong written English (clear, concise, persuasive).

Ability to quickly adapt messaging to fit platforms and audiences.

Basic creative sense (choosing or pairing visuals with copy).

Analytical thinking (understanding how copy affects engagement / click-through rates).

2–3 years’ experience — this is an intermediate / junior-mid level role.

Expected Start Date

January 2026

Requirements

Excellent written and verbal communication in English (clear, concise, persuasive)

Experience writing for paid ads

Minimum 2-3 years of experience

Bachelor’s degree in English, Marketing Communications, or related field

Exceptional organizational skills with an ability to manage multiple tasks while maintaining a high degree of accuracy with meticulous attention to detail

Strong grasp of social media guidelines and content best practices

Experience writing for B2B topics

Basic Adobe Photoshop / Adobe Express skills

Proficiency in Microsoft Excel

Strong understanding of content marketing principles and awareness of industry trends

Curious, proactive, and eager to learn paid media optimisation

Benefits

Exposure to global team and work culture

Great work-life balance

Good structure and system in place

Dynamic and multi-national work environment.

Supportive team culture and opportunities for professional growth.

Details

Seniority level : Executive

Employment type : Full-time

Job function : Marketing

Industries : Advertising Services

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Copywriter • Malaysia, Malaysia