Brand Manager / Senior Brand Manager

Responsible & Strategy

Develop and execute the brand strategy for consumer healthcare products to drive market growth and strengthen brand equity.

Conduct market research to understand consumer needs, competitive landscape, and emerging trends in the healthcare industry.

Position the brand effectively to meet consumer needs and capitalize on market opportunities.

Define clear brand positioning, messaging, and values that resonate with target audiences and differentiate from competitors.

Communicate the value proposition of the products to the sales team and develop sales tools to support the selling process.

Campaign Management & Execution

Lead the planning and execution of integrated marketing campaigns, including digital, print, TV, social media, and influencer marketing.

Collaborate with creative teams to develop compelling marketing materials, advertisements, and promotional content.

Ensure marketing campaigns align with the overall brand strategy and deliver measurable results (e.g., sales growth, brand awareness, consumer engagement).

Cross‑Functional Collaboration

Work closely with product development, sales, and regulatory teams to ensure brand and product initiatives meet compliance standards and align with business goals.

Coordinate with the sales team to provide marketing support, including sales collateral, product training, and consumer insights.

Partner with the supply chain and distribution teams to ensure product availability and proper distribution in key retail outlets.

Market Analysis & Consumer Insights

Analyze consumer behavior, market trends, and competitor activities to identify new growth opportunities and potential challenges.

Leverage data analytics to measure brand performance and adjust strategies based on insights (e.g., market share, customer satisfaction, and product usage).

Conduct consumer surveys, focus groups, and other research to gather valuable feedback and inform product development and brand strategies.

Brand Communication & Public Relations

Oversee the brand’s communication strategy, ensuring consistency across all channels (advertising, public relations, digital platforms).

Develop key messaging that aligns with the brand’s values and resonates with the target market.

Manage public relations efforts, including media outreach, influencer partnerships, and brand collaborations to enhance brand visibility and credibility.

Product Lifecycle Management

Monitor product performance and oversee the lifecycle of products from launch to end‑of‑life, ensuring alignment with consumer needs and market demand.

Coordinate product launches, ensuring that all relevant marketing materials, channels, and promotional activities are ready for a successful introduction to the market.

Work closely with the R&D and product teams to inform product innovation based on consumer feedback and market analysis.

Budget Management & Reporting

Develop and manage the brand’s marketing budget, ensuring effective allocation of resources across initiatives.

Track and report on marketing campaign performance, making data‑driven recommendations to optimize ROI.

Prepare regular performance reports for senior leadership, including sales metrics, market share analysis, and campaign results.

Qualifications

• Education : Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field. A Master’s degree or relevant certifications (e.g., MBA, Brand Management) is a plus.
• Experience : Minimum of 4‑6 years of experience in brand management, preferably in the FMCG, consumer healthcare or pharmaceutical industry.

Skills

Key Performance Indicators (KPIs)

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