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Assistant Manager, Marketing & Communication (Brand Advertising)

Hong Leong BankKuala Lumpur, Malaysia

23 days ago

Job description

Assistant Manager, Marketing &munication (Brand Advertising) If you are looking to excel and make a difference, take a closer look at us...

Functional (job responsibilities)

Brand guardian to enforce style guides, brand guidelines to build consistent brand imagery across all brand properties and assets, and provide guidance and advisory to the Group, including regional markets.
Manage creative process including conceptualization, visuals, copywriting and production to ensure impactful campaign execution
Creating and managing brand, corporate and promotional materials, collaterals and brand assets to support brand and other business units
Manage execution of bankwide, PFS (including CASA, FD, Auto Loan, Mortgage, emerce, Digital Marketing) & HLISB campaigns to ensure timely and accurate delivery.
Manage execution of corporate brand initiatives, including support of internal bank divisions eg. HR, Group Sustainability, Customer Experience
Support in coordination and execution of key brand campaigns to drive brand health and visibility

Managerial (team / group responsibilities)

Manage advertising agencies, production houses and vendors to execute advertising campaigns and materials in required timelines

Manage internal stakeholders across the bank to ensure accuracy of brief, alignment of initiatives with strategic and business objectives.

Organizational (organizational responsibilities)

Maintain & update centralized brand guideline as reference and advisory to organisation and Group

Manage and track brand project budget and expenses.

Education / Qualification

Degree in Advertising, Massmunications or equivalent.

Experience

Account Servicing or Strategic Planning in an advertising agency; or Marketing / Brand in a corporate organisation.

Track record in A&P, advertising and media management.

Special Skills

High attention to detail

Strong follow-up to ensure timeliness

Creative thinking, ability to generate quick out-of-the-box ideas which address business objectives

Strong presentation skills, ability to sell ideas and wow stakeholders to obtain buy-in

Adept at identifying visuals and copy which are impactful and relevant to audience

Excellent language and writing skills

In-depth knowledge with advertising processes and platforms, digital marketing and tools

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providingprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our "Digital at the Core" ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now. Job ID JR0000021055

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Brand Manager • Kuala Lumpur, Malaysia