Performance Marketing Lead (Based in Malaysia)

Job Description : Performance Marketing Lead / Manager – Supermom

Role Overview : Supermom is seeking a highly skilled Performance Marketing Lead / Manager to lead our paid acquisition efforts, with a primary focus on driving high-quality, cost-effective leads through Meta (Facebook / Instagram) and other paid ad platforms. The ideal candidate will have deep hands-on experience in campaign execution, data-driven optimization, and advanced audience strategies leveraging zero and first-party data. This role will play a critical part in shaping Supermom’s growth by integrating native CRM insights, ensuring accurate tracking, and maximizing the performance and ROI of all paid campaigns.

Key Responsibilities :

1. Strategy & Execution

o Develop, implement, and optimize paid media strategies across Meta and additional platforms (Google Ads, TikTok, etc.) to achieve lead generation and cost-per-lead targets.

o Own the end-to-end management of campaigns : audience segmentation, creative briefing, campaign setup, A / B testing, and ongoing optimization.

o Lead the integration of zero and first-party data (e.g., CRM, website, lead validity) into paid media strategies for improved targeting, retargeting, and lookalike audience creation.

o Collaborate with product, design, and analytics to align campaign messaging and landing page experiences for optimal conversion.

2. Data, Analytics & Optimization

o Oversee the implementation and maintenance of tracking infrastructure (Facebook Pixel, Meta CAPI, Google Tag Manager, etc.) to ensure accurate measurement of campaign performance and lead validity.

o Analyze campaign data and CRM feedback to refine targeting, creative, and bidding strategies, reducing cost per valid lead and improving overall lead quality.

o Leverage CDP and CRM audience syncs to minimize lead duplication and maximize audience freshness.

o Report on key performance metrics, insights, and recommendations to executive leadership.

3. Technology & Tools

o Lead the technical setup and troubleshooting of tracking solutions (GTM, Meta Pixel, Meta CAPI, server-side tagging, etc.) o Ensure seamless data flows between website, CRM, and ad platforms, enabling closed-loop reporting and advanced audience targeting.

o Stay current with industry trends, platform updates, and privacy regulations affecting paid media and data usage.

4. Leadership & Collaboration

o Manage and mentor a team of performance marketers and / or external partners, fostering a culture of experimentation and continuous improvement.

o Partner with cross-functional teams to ensure marketing initiatives are aligned with business objectives and customer insights.

Required Experience & Skills

• 7+ years of hands-on experience managing large-scale paid ad campaigns, with a strong emphasis on Meta platforms.
• Demonstrated expertise in leveraging first-party and zero-party data for campaign optimization, including CRM integrations and audience segmentation.
• Advanced proficiency with :

o Meta Ads Manager, Google Ads, and other major paid media platforms.

o Google Tag Manager (GTM) for pixel and event implementation.

o Meta Conversion API (CAPI) and server-side tracking solutions.

o Customer Data Platforms (CDPs) and CRM-to-ad platform audience syncs.

Scope of Work Objective : Drive efficient, scalable lead generation for Supermom by executing and optimizing paid media campaigns, with a focus on integrating CRM data and advanced tracking to maximize valid lead volume and minimize cost per acquisition.

Key Deliverables

o Syncing CRM segments for audience targeting and lookalike modeling.

o Feeding back lead validity and conversion data to optimize campaigns.

Success Metrics

This role is ideal for a data-driven, technically adept marketing leader who thrives on hands-on campaign management, advanced data integration, and measurable business impact.

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