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Customer Relationship Management Executive

Customer Relationship Management Executive

BonusLinkPetaling Jaya, Selangor, Malaysia
30+ days ago
Job description

Customer Relationship Management Executive

Overview

We’re looking for a motivated and detail-oriented CRM Executive to support the planning and execution of customer relationship initiatives. This role is ideal for someone who is passionate about creating meaningful, data-driven customer experiences. You’ll work closely with the CRM Manager and marketing team to drive customer engagement, retention, and loyalty through personalized communication strategies.

Responsibilities

  • Assist in setting up and executing CRM campaigns across email, Whatsapp, app push, and other owned channels.
  • Coordinate campaign timelines, audience lists, and creative assets to ensure timely and accurate delivery.
  • Help monitor campaign performance and ensure proper tracking is in place.
  • Support the use of customer data to segment audiences based on behavior, preferences, and lifecycle stages.
  • Work with the team to tailor messaging for different customer segments to increase engagement and retention.
  • Assist in building and maintaining automated customer journeys (e.g., welcome, activation, churn prevention, reactivation).
  • Test and troubleshoot customer journeys to ensure correct logic, timing, and delivery.
  • Compile CRM reports and dashboards to measure campaign effectiveness and customer engagement.
  • Help analyze key performance indicators (open rates, CTR, conversions, etc.) and suggest areas for improvement.
  • Learn and use CRM tools (e.g., Netcore, MoEngage, CleverTap, or similar) to execute campaigns and manage customer data.
  • Maintain database hygiene and ensure data accuracy in CRM systems.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 1–2 years of experience working in CRM, marketing automation, or a customer engagement role
  • Familiarity with CRM or email marketing platforms is a plus.
  • Strong attention to detail and a data-driven mindset.
  • Good communication skills and the ability to work well in a collaborative environment.
  • Eagerness to learn and grow in a CRM-focused marketing role.

    • Details

  • Seniority level : Associate
  • Employment type : Full-time
  • Job function : Analyst and Marketing
  • Industries : Internet Marketplace Platforms

    • Location & Compensation

    Location : Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

    Salary : MYR 2,800.00 – MYR 3,000.00

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    Executive Management • Petaling Jaya, Selangor, Malaysia