Senior Executive, E-commerce
WPP MediaKuala Lumpur, Kuala Lumpur, Malaysia30+ days ago
Job descriptionUnderstanding of WPP Media deliverables and campaign KPIs Understand media behaviors and how the target audience defined by the Social Buying team interacts with the e-Commerce platforms (i.e., Lazada, Shopee, Amazon, etc.) Understand dependencies and interactions with both Search (Google, Microsoft Advertising) and Social (Google, Facebook, LinkedIn, Twitter) touchpoints Engage with e-Commerce platforms to book, buy, plan, set up and execute media activation campaigns on behalf of the client and set up correct tracking to report on campaign performance Proactively identify opportunities to improve and enhance clients’ campaigns and advise WPP Media team accordingly Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables Ensure understanding and 100% compliance with finance process, WPP Media policies and procedures Ensure cross-functional collaboration by demonstrating openness to new ideas and learning from colleagues with different expertise Continuously expand and share knowledge of new trends, channels and technologies across e-Commerce activation Strong analytical, creative thinking, problem solving and time management skills Commitment to continuous improvement, initiative and delivering results; knowledge of digital marketing or hands-on execution experience across any Social platforms preferred Proactively seek feedback to improve your work Detail oriented, meticulous, responsive to deadlines and able to multitask Ongoing interest in digital marketing, industry trends, best practices and emerging technologies Bachelor’s degree or diploma in Media & Advertising, Mass Communication, Digital Marketing, Computer Science or equivalent experience Any working experience in Digital Marketing or relevant internship programs Proficient with Microsoft Excel and PowerPoint Strong desire to learn and grow Effective communication skills and ability to adapt to a fast-changing environment Team player — able to receive and provide feedback professionally, thrive in a team environment and collaborate Passionate about digital media and technology and eager to keep learning Mid-Senior level Full-time Sales and Business Development Advertising Services
WPP Media Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Senior Executive, E-commerce
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What Your Day Job Looks Like At WPP Media
- Execute e-Commerce campaigns on major platforms (Lazada, Shopee, Amazon, etc.) for all GroupM agencies
- Support managers on full-funnel planning tactics for e-Commerce activation (awareness, consideration and conversion touchpoints) across multiple e-Commerce platforms
- Implement e-Commerce campaign activities for established local and global brands across multiple industries
- Provide actionable insights during mid and post-campaign reports to improve in-flight optimizations and future campaign brief recommendations
- Attain e-Commerce platform certifications when available
- Ideally obtain Facebook Blueprint Planner and Buyer certifications to ensure understanding of the end-to-end journey for a campaign
- Any other project or tasks as assigned from time to time
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Executive Executive • Kuala Lumpur, Kuala Lumpur, Malaysia