Lead Writer & Strategist - AI & Digital InfrastructureDigital • Malaysia, Malaysia

Lead Writer & Strategist - AI & Digital Infrastructure

Digital • Malaysia, Malaysia

7 days ago

Job description

Lead Writer & Strategist - AI & Digital Infrastructure

We’re looking for a Senior Content Strategist & Lead Writer deeply plugged into the AI ecosystem to help Singtel's Digital Infrastructure Company (DICo) sharpen its narrative across AI cloud, data centres, connectivity, GPUs and the broader AI stack. (DICo is Singtel's business unit integrating data centres, connectivity, GPUs and the reAI platform to deliver sovereign, AI-ready infrastructure.) This is a strategic and hands‑on role.

Responsibilities

Understand the AI & infra stack and where DICo fits : sovereign AI cloud, data centres, connectivity, GPUs, reAI platform, and key partners.
Develop a clear, concise narrative and value propositions for :

Enterprise customers (data‑sensitive, AI workloads)

Ecosystem partners (cloud, GPU, LLM and integration partners)

Create a practical messaging framework (lightweight message house) that can be reused across channels.

Define a 12‑18 month content strategy & roadmap covering :

Website (solutions, product / AI pages, thought leadership)

LinkedIn (company + leaders' thought leadership)

Email / EDMs

Write and refine key content assets, including :

Website copy

LinkedIn posts and short thought‑leadership pieces

Email / EDM copy and basic articles / explainers

Provide content direction / briefs for designers and video teams (e.g. for infographics or launch assets).

Offer a point of view on the website structure and content needed to be "fit for purpose" for AI / infra buyers and partners.

Qualifications

Previous experience in content strategy / editorial / content lead roles, ideally in B2B tech.

Proven experience with AI, cloud, data infrastructure, telecoms, or adjacent fields.

Strong track record crafting narratives, propositions and messaging in complex tech environments.

Excellent copywriting skills (website, LinkedIn, email, short‑form thought leadership).

Comfortable working in a lean, fast‑moving, "startup within enterprise" context.

Curious, analytical and able to get up to speed quickly on new products, partners and technologies.

Job Details

Seniority level : Mid‑Senior level

Employment type : Contract

Job function : Marketing

Industries : IT Services and IT Consulting

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Writer • Malaysia, Malaysia

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