Research Executive

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Responsibilities

To collaborate with and support the media and strategic planning teams on research and data needs for relevant client accounts, covering both daily business requirements and business pitches. This includes tracking of category and competitive media spending and activity, consumer behavioural and media insights analysis and social listening. Key responsibilities and deliverables include :

• Identifying research objective and available resources to support campaign development process
• Construct, manage and maintain dashboard or tracking system using available tools
• Extract, analyze and populate reports using Excel, Google Slide or MS Powerpoint to draw meaningful insights
• Conduct and assist consumer research and reporting on ad hoc basis (e.g. in-depth interview, focus group, online survey)
• Administration of research data & tools e.g. system and data update, users’ administration
• Provide tools’ training internally

Responsibilities

To collaborate with and support the media and strategic planning teams on research and data needs for relevant client accounts, covering both daily business requirements and business pitches. This includes tracking of category and competitive media spending and activity, consumer behavioural and media insights analysis and social listening. Key responsibilities and deliverables include :

Key Research Software / data To Master

Qualifications

Technical & Analytical Skills :

Communication & Collaboration

Project, Time and Resource Management

Personal Attributes

Additional

Additional Information

Our employee benefits package comprises the following :

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Business Development and Sales

Industries

Advertising Services

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