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Senior Executive, Digital Marketing

Senior Executive, Digital Marketing

Guardian MalaysiaPetaling Jaya, Selangor, Malaysia
1 day ago
Job description

Responsibilities

  • Develop and implement strategies to drive traffic to eCommerce platforms through SEO, SEM, social media, and paid marketing campaigns.
  • Monitor, analyze, and optimize campaign performance to meet traffic, conversion, and ROI goals.
  • Collaborate with cross-functional teams to ensure seamless user journeys and optimized customer experiences.
  • Design and execute content strategies tailored to XiaoHongShu to boost engagement and drive brand visibility.
  • Collaborate with and manage external agencies for high-quality content creation and distribution.
  • Stay updated on trends and consumer behaviors specific to XiaoHongShu to maintain relevance and competitiveness.

Media Planning

  • Develop and manage integrated media plans to optimize the effectiveness of marketing campaigns.
  • Allocate budgets strategically across channels to maximize reach and impact.
  • Track and analyze media performance to provide actionable insights for continuous improvement.

    • Category Leadership – Health Department

  • Act as the department's point of contact (PIC) for health-related products and initiatives.
  • Plan and execute events, campaigns, and content strategies to grow the health product category.
  • Identify opportunities for collaboration with industry experts, influencers, and partners to strengthen the category’s position in the market.

    • Qualifications and Skills

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Minimum of 5 years of experience in digital marketing, preferably within the health and beauty retail sector.
  • Proven track record in driving eCommerce traffic through SEO, SEM, social media, and paid marketing.
  • Hands‑on experience with XiaoHongShu content planning and agency management.
  • Strong knowledge of media planning and budget management.
  • Exceptional communication and project management skills with the ability to multitask in a fast‑paced environment.
  • Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
  • Passion for health and beauty, with a keen understanding of consumer trends and behavior in the industry.

    • Seniority Level

    Mid‑Senior level

    Employment Type

    Full‑time

    Job Function

    Marketing and Advertising

    Industries

    Retail and Marketing Services

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    Digital Marketing Executive • Petaling Jaya, Selangor, Malaysia