Talent.com
Regional CRM Manager

Regional CRM Manager

LUXASIAKuala Lumpur, Federal Territory of Kuala Lumpur, MY
30+ days ago
Job type
  • Quick Apply
Job description

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier).  The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Position Purpose

As Asia’s leading omni-channel partner for luxury beauty and lifestyle, LUXASIA is looking for a Regional CRM Manager to lead and scale our group-wide CRM and customer journey strategy. This role will be central in strengthening consumer engagement, retention, and loyalty across our portfolio of prestigious global brands, while also elevating LUXASIA’s own customer ecosystem. You will partner closely with country teams, global brand partners, and cross-functional stakeholders to deliver a customer-first, data-driven CRM approach that creates win-win outcomes, ensuring brand success in local markets and sustainable long-term growth for LUXASIA as a group.

Key Responsibilities :

Strategy & Leadership

  • Own the regional CRM strategy, ensuring alignment with LUXASIA’s commercial growth, profit, and brand equity goals
  • Act as the guardian of the client journey, driving engagement, retention, reactivation, and loyalty across the lifecycle
  • Champion CRM as a strategic growth lever across the organization; educating, inspiring, and galvanizing teams to prioritize consumer-centric approaches

Operational Rigor & Governance

  • Establish CRM governance frameworks across markets to ensure consistency in execution, reporting, and data management
  • Standardize campaign planning and execution processes (briefing templates, testing protocols, Power BI reporting dashboards) to enable best-in-class delivery at scale
  • Drive budget accountability and resource optimization, ensuring CRM initiatives are efficient, cost-effective, and measurable
  • Serve as the ‘control tower’ for regional CRM operations; identifying bottlenecks, troubleshooting issues, and ensuring on-time campaign launches across all markets
  • Compliance & Data Governance

  • Ensure all CRM activities comply with regional and local data protection regulations (eg. GDPR, PDPA, China PIPL) and internal policies
  • Working with the group data protection officer (DPO), to steward data integrity, privacy, and security protocols, safeguarding customer information and brand trust
  • Collaborate with Legal, IT, and country teams to embed compliance-by-design into CRM platforms and campaigns
  • Partner the DPO and act as the regional subject matter expert on customer data compliance, guiding countries and brand partners in best practice
  • Data-Driven Analytics

  • Working with analysts, define data-led frameworks to measure and optimize customer engagement, retention, and LTV
  • Translate consumer insights into actionable opportunities for brand and commercial teams
  • Build robust testing and measurement methodologies to continually optimize targeting, messaging, and creative execution
  • Regional Collaboration & Brand Partner Management

  • Partner with country management, brand teams, and marketing leads to design effective customer journeys that are locally relevant yet regionally consistent
  • Lead CRM conversations with brand partners, positioning LUXASIA as a strategic partner in delivering consumer engagement
  • Ensure seamless cross-functional collaboration with Retail Operations, Sales, Marketing, and Digital Execution to maximize CRM campaign impact
  • Technology & Tools

  • Champion the adoption and governance of CRM tools and technologies, ensuring best-in-class utilization (Salesforce Marketing Cloud and Power BI preferred)
  • Leverage technology to improve personalization, campaign automation, and customer touchpoints across all channels
  • Drive innovation by integrating omnichannel journeys (retail, e-commerce, social campaigns)
  • Insights & Optimization

  • Monitor and analyze campaign KPIs across the region, ensuring continuous improvement in acquisition, engagement, retention, and revenue contribution
  • Stay ahead of CRM trends, luxury retail best practices, and evolving compliance standards to future-proof our approach
  • Requirements :

  • Bachelor’s Degree in Marketing, Business, or a related discipline
  • Minimum 6-8 years’ experience in CRM and / or Marketing Analytics, with a proven track record of driving engagement, retention, and revenue across APAC
  • Experience in direct-to-consumer, luxury beauty, or lifestyle industries is strongly preferred
  • Demonstrated ability to design, lead, and execute end-to-end CRM strategies and lifecycle programs
  • Advanced proficiency with CRM platforms and data visualization tools; Salesforce Marketing Cloud and Power BI experience is preferred
  • Strong analytical skills, with the ability to interpret complex customer data and translate it into actionable strategies
  • Up to date with data protection, privacy, and compliance legislation (e.g. GDPR, PDPA, China PIPL), with proven ability to embed these requirements into CRM practices
  • Demonstrable team management and leadership skills, including the ability to coach and upskill regional and local teams
  • Strong stakeholder management skills; able to lead CRM conversations with brand partners, senior management, and external partners
  • Ability to prioritize, manage multiple workstreams, and deliver to deadlines.
  • Experience driving change management in CRM adoption, processes, and technology across diverse markets
  • Hands-on experience working across Asia, specifically Singapore, Malaysia, Thailand, Vietnam, Philippines, Indonesia, Hong Kong, Taiwan, India
  • Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

    If so, you are the one we are looking for. JOIN US and let’s grow together.

    Championing Diversity, Equity and Inclusion

    LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

    To explore other careers opportunities, visit our careers page @ https : / / www.luxasia.com / careers /

    If you have a question for us, please drop us an email here.

    We regret to inform you that only shortlisted candidates will be contacted. Thank you.

    Recruitment Privacy Notice

    By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [ https : / / www.luxasia.com / recruitment-privacy-notice / ] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

    Note to Staffing Agencies

    Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.

    Create a job alert for this search

    Manager Regional Manager • Kuala Lumpur, Federal Territory of Kuala Lumpur, MY

    Related jobs
    Customer Relationship Management Manager (CRM)

    Customer Relationship Management Manager (CRM)

    Talent RecruitPuchong, Selangor, Malaysia
    Our client is a growing MLM company specializing in wellness products.In line with their expansion, they are looking for a. Customer Relationship Management (CRM) Manager.Design and implement CRM st...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Remote Country Manager - Malaysia (iGaming Growth Leader)

    Remote Country Manager - Malaysia (iGaming Growth Leader)

    Ludicrum TechSelayang Municipal Council, Selayang Municipal Council, Malaysia
    A leading iGaming company is seeking a Country Manager for Malaysia to drive the growth of the GemBet brand.You will oversee operations, ensure regulatory compliance, and define growth strategies w...Show moreLast updated: 11 hours ago
    • Promoted
    • New!
    Operations Deputy / Director

    Operations Deputy / Director

    NexperiaSeremban, Negeri Sembilan, Malaysia
    Operations Deputy / Director page is loaded## Operations Deputy / Directorlocations : Serembanposted on : 今天发布job requisition id : R- • •About The Role • •We are seeking a senior, results-oriented oper...Show moreLast updated: 11 hours ago
    • Promoted
    Lead Engineer

    Lead Engineer

    Soft Space Sdn BhdSeremban, Negeri Sembilan, Malaysia
    We are seeking a technically strong leader based in Malaysia to head our North America region projects.The Lead Engineer will take ownership of regional delivery, technical solutioning, and team le...Show moreLast updated: 21 days ago
    • Promoted
    Senior CRM Marketing Manager - APAC

    Senior CRM Marketing Manager - APAC

    Jobstreet by SEEKKuala Lumpur, Kuala Lumpur, Malaysia
    SEEK operates market‑leading online employment marketplaces, including Jobstreet and Jobsdb in Asia.SEEK has been helping people live more fulfilling and productive working lives and helping organi...Show moreLast updated: 1 day ago
    Senior Manager - CRM & Loyalty

    Senior Manager - CRM & Loyalty

    MR DIYSeri Kembangan, Selangor, Malaysia
    Quick Apply
    At MR DIY, we're more than a global home improvement brand, we're a catalyst for ambitious talent ready to grow beyond borders. With over 5,000+ stores across 14 countries globally, we offer unmatch...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Remote Global Key Accounts Director – Semiconductor Equipment

    Remote Global Key Accounts Director – Semiconductor Equipment

    Celestica Inc.Sepang, Selangor, Malaysia
    A leading global technology company is seeking a Senior Manager / Director for Key Account Management & Business Development in Malaysia. The successful candidate will oversee key projects, manage d...Show moreLast updated: 11 hours ago
    • Promoted
    • New!
    General Manager, Retail Operations

    General Manager, Retail Operations

    HABIB GroupHulu Kelang, Selangor, Malaysia
    General Manager, Retail Operations.HABIB Group will require you to oversee the overall department and the operations team to ensure smooth daily operations, effective strategy implemented for busin...Show moreLast updated: 11 hours ago
    • Promoted
    Senior Sales Engineer

    Senior Sales Engineer

    SophosSeremban, Negeri Sembilan, Malaysia
    Sophos is a global leader and innovator of advanced security solutions designed to defeat cyberattacks.The company acquired Secureworks in February 2025, creating the largest pure‑play Managed Dete...Show moreLast updated: 10 days ago
    • Promoted
    • New!
    Regional CRM Leader : Drive Engagement & Growth Across APAC

    Regional CRM Leader : Drive Engagement & Growth Across APAC

    LUXASIAKuala Lumpur, Kuala Lumpur, Malaysia
    A leading beauty omnichannel brand-builder is seeking a Regional CRM Manager to lead CRM strategy across APAC.This role focuses on enhancing customer engagement, retention, and loyalty for a portfo...Show moreLast updated: 11 hours ago
    • Promoted
    Manager, CRM (Loyalty Program) - Marketing

    Manager, CRM (Loyalty Program) - Marketing

    Confidential JobsSeri Kembangan, Selangor, Malaysia
    Manager, CRM (Loyalty Program) - Marketing.Develop and implement the end-to-end strategy for the loyalty program, including segmentation, member benefits, rewards structure, and lifecycle managemen...Show moreLast updated: 30+ days ago
    Regional Sales Manager

    Regional Sales Manager

    CDNetworksKuala Lumpur, Kuala Lumpur, MY
    Quick Apply
    Job Responsibilities : Drive new business directly from customers, identify and develop effective and scalable channel partners based in respective territories for building robust sales pipelines.Ov...Show moreLast updated: 30+ days ago
    Regional CRM Manager

    Regional CRM Manager

    PRISM+Bukit Jalil, Federal Territory of Kuala Lumpur, MY
    Quick Apply
    We are seeking a superstar Regional CRM manager who will be driving the growth of PRISM+ Malaysia & Australia by enhancing and optimizing customer relationship management funnels.Being a high g...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Retail Operations Leader : Drive Growth & Service Excellence

    Retail Operations Leader : Drive Growth & Service Excellence

    HABIB GroupHulu Kelang, Selangor, Malaysia
    A leading retail company in Malaysia is seeking a General Manager for Retail Operations to oversee departmental functions, enhance operational systems, and lead marketing strategies.This role requi...Show moreLast updated: 11 hours ago
    • Promoted
    • New!
    Strategic Health Systems Sales Leader; Malaysia Country Lead

    Strategic Health Systems Sales Leader; Malaysia Country Lead

    Philips InternationalSeremban, Negeri Sembilan, Malaysia
    A global health technology leader is seeking a Health Systems Sales Leader and Country Manager for Malaysia.The candidate will be responsible for developing sales strategies, leading a team, and ma...Show moreLast updated: 11 hours ago
    • Promoted
    • New!
    Senior E&C Risk Governance Lead - Remote

    Senior E&C Risk Governance Lead - Remote

    Oman ShellSepang, Selangor, Malaysia
    A leading energy company located in Cyberjaya is seeking an E&C Risk Governance Lead to manage E&C risk management processes, improving frameworks and reporting for stakeholder engagement.The ideal...Show moreLast updated: 11 hours ago
    • Promoted
    • New!
    Regional Marketing Manager - FinTech Growth Lead

    Regional Marketing Manager - FinTech Growth Lead

    VT MarketsKuala Lumpur, Kuala Lumpur, Malaysia
    A multi-asset brokerage in Kuala Lumpur is seeking a Marketing Manager to lead localized strategies, ensuring brand consistency and driving market penetration. The ideal candidate will have at least...Show moreLast updated: 11 hours ago
    • Promoted
    Associate Director, Organizational Change Management (OCM)

    Associate Director, Organizational Change Management (OCM)

    AvasantPort Klang, Port Klang, Malaysia
    Organizational Change Manager (OCM).Avasant is a Los Angeles, California based top management consulting and research firm providing Strategic Sourcing, IT and Business Transformation, and Global S...Show moreLast updated: 1 day ago