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Senior Manager, SEO

2XKuala Lumpur, Kuala Lumpur, Malaysia

30+ days ago

Job description

2X Wilayah Persekutuan Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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2X Wilayah Persekutuan Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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Position Summary

The SEO Senior Manager is a strategic growth driver and thought leader responsible for elevating organic performance across client programs and internal delivery teams. This role combines hands-on SEO expertise with cross-functional leadership to embed scalable SEO capabilities within 2X’s campaign delivery engine and Center of Excellence (CoE).

You will lead SEO strategy, execution, and capability development—ensuring organic growth is tightly integrated into ABM, demand generation, and content operations initiatives. You will also be a key contributor to our CoE, building best practices, frameworks, and enablement models that power long-term marketing performance.

Role & Responsibilities

SEO Strategy & Execution

Own and drive comprehensive SEO strategies across technical, on-page, and off-page SEO for B2B clients.
Collaborate with cross-functional teams (content, campaigns, web, ops) to deliver SEO programs that align with ABM and demand gen efforts.
Define search-focused keyword clusters and content structures to drive measurable growth across the funnel.
Act as a strategic advisor to internal and client stakeholders on SEO priorities, roadmap, and business impact.

SEO Capability & CoE Development

Build scalable frameworks, QA processes, and SEO playbooks to embed best practices across all delivery workflows.

Lead internal enablement programs for writers, strategists, and web teams to elevate SEO fluency across the organization.

Spearhead innovation in our SEO offering — exploring schema, AI-powered optimization, and new search experiences (e.g., SGE, voice search).

Contribute to the broader CoE roadmap, developing reusable modules, and codifying operational excellence.

Job Requirements

Bachelor’s degree in Marketing, Data Analytics, Communications, or related field. Master’s degree a plus.

5–7+ years of hands-on SEO experience in a B2B or agency setting, with proven results driving performance at scale.

Deep understanding of technical SEO, content strategy, and search intent frameworks.

Proficiency with SEO and analytics platforms : Google Search Console, GA4, Google Tag Manager, Ahrefs, Screaming Frog, SEMrush, Looker / BI tools.

Experience optimizing sites built on WordPress, Sitecore, and other CMS platforms.

Comfortable managing SEO roadmaps across multiple accounts or web properties.

Strong verbal and written communication skills to influence internal teams and client stakeholders.

Ability to translate SEO concepts into business impact, demonstrating how organic visibility supports lead generation and growth objectives.

Passion for continuous learning and evolving with the latest in search engine algorithms and digital trends.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Marketing Services

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Senior Manager • Kuala Lumpur, Kuala Lumpur, Malaysia

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